Why Go With ActiveTrail Marketing Automation Analytics
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, and even a first-time consumer can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they are most-likely to get started. Marketing Automation Analytics
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online stores.
Marketers that wish to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in numerous manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you can upload pictures and make a gallery on your account which you readily pull images from later on. Marketing Automation Analytics
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make multiple variations of a targeted effort for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially compared to site builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for after repeat use. The templates include blank or very threadbare ones into more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same time was also answered 4 hours later.
Regardless of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for determining when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a small number of customers to contact, and massive corporations that can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a distinctive promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Analytics
Designing and publishing a survey is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from one of the most popular pre-made templates categorized with purpose and context, such as new technology merchandise, restaurant promotion or vacation advertisement.
At this stage, half of the work has already been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial variety of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Analytics
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent resource for touch import management is the import History section, which provides you an overview of all imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Selecting you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance can be found across every single tier. Users don’t have to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Analytics
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers receive a fixed quantity of mails or SMS to ship to get a set cost, which is beneficial for businesses seeking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is important for business seeking to construct their customer base and expand the reach of their own brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.