Why Go With ActiveTrail Marketing Automation And Email Marketing
ActiveTrail.com doesn’t require Any kind of marketing or tech expertise, and even a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get started. Marketing Automation And Email Marketing
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom features for their demands.
Ecommerce businesses and internet shops.
Marketers who wish to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It’s also good at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload pictures and create a gallery in your account which you readily pull pictures from in the future. Marketing Automation And Email Marketing
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make many variations of a targeted campaign for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more colorful and lively demonstrations. There are templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours later.
Regardless of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and then use the machine to personalize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business with a small number of clients to contact, and large corporations who can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation And Email Marketing
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by picking from among the well-designed pre-made templates categorized with purpose and context, such as new technology product, restaurant promotion or holiday advertisement.
At this stage, half of the work has already been performed for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your site, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to program the when you want to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation And Email Marketing
Every automation process has a start and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to get products that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without having to find and edit individual contacts.
Another Superb source for contact import management is the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to quickly fix the issue.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options searching for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complex and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to plan your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which each single Functionality can be found across every single tier. Users don’t need to fret about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the number of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation And Email Marketing
The email and SMS bundles have their own independent pricing versions. These are one off payments where users receive a set amount of mails or SMS to ship for a set cost, which is useful for businesses looking to perform just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is very important to business looking to construct their client base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.