Why Go With ActiveTrail Marketing Automation And Email Nurturing Software
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, as well as a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages sent to your contacts move out at the right time of day when they are most-likely to get started. Marketing Automation And Email Nurturing Software
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their client journeys.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everybody carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of options. Here you can upload images and create a gallery on your account which you readily pull pictures from in the future. Marketing Automation And Email Nurturing Software
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make many versions of a targeted effort for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat usage. The templates range from blank or very threadbare ones to more vibrant and dynamic demonstrations. There are templates suited to makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a means to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a few of clients to contact, and massive corporations who can scale up to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to create a distinctive promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation And Email Nurturing Software
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Begin by picking from among the well-designed pre-made templates categorized with purpose and context, such as fresh technology product, restaurant advertising or holiday advertising.
At this phase, half of this work has already been done for you. All you Have to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to find, such as the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. In addition, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable variety of solutions for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation And Email Nurturing Software
Every automation process has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to get goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without needing to find and edit individual contacts.
Another Superb resource for touch import direction is that the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to plan your automation in such a manner so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality can be found across each and every tier. Users don’t need to worry about not obtaining key attributes for picking a cheaper price plan.
The pricing depends upon the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation And Email Nurturing Software
The email and SMS packages have their own independent pricing models. All these are one off payments where consumers receive a set amount of emails or SMS to send for a set cost, which is beneficial for companies looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is important for business looking to construct their customer base and expand the reach of their own brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.