Why Go With ActiveTrail Marketing Automation Automating Email
ActiveTrail.com does not require Any kind of advertising or tech expertise, as well as a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you’re concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they are most-likely to get started. Marketing Automation Automating Email
The system also allows you to Heavily customize the messages so they do not come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns solely by email these days, particularly with virtually everybody carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be integrated in numerous manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you are able to upload images and make a gallery on your account that you readily pull pictures from in the future. Marketing Automation Automating Email
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to make multiple versions of a targeted effort for numerous lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic presentations. There are templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer service might leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the system to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a small number of customers to contact, and large corporations who can scale to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page for one-off events or sales, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Automating Email
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by selecting from one of the most popular pre-made templates categorized by purpose and context, such as new technology product, restaurant promotion or holiday advertising.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, integrate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Automating Email
Every automation procedure has a beginning and end, but in between, pick As many or as little activities as required. You can do just about anything; for instance, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact info without having to edit and find individual contacts.
Another excellent source for contact import management is that the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design enables you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade where each single Performance is available across every single tier. Users do not need to worry about not obtaining key features for choosing a cheaper price program.
The pricing is based on the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Automating Email
The email and SMS packages have their own different pricing versions. These are one off payments where users receive a fixed quantity of mails or SMS to send for a set price, which is useful for companies seeking to do a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is important for company seeking to construct their customer base and expand the reach of their own brand. With reduced costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.