Why Move With ActiveTrail Marketing Automation Beyond Email
ActiveTrail.com doesn’t need Any sort of advertising or tech experience, as well as a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you are concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Marketing Automation Beyond Email
The system also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom features for their demands.
Ecommerce companies and online stores.
Marketers that wish to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop better campaigns. It’s also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through each process. When you hit on”create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery in your account that you readily pull images from later on. Marketing Automation Beyond Email
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create many versions of a targeted campaign for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially not compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat usage. The templates range from blank or very threadbare ones to more colorful and lively demonstrations. You will find templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same time was also answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the machine to personalize the messages to your customers.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a few of customers to contact, and massive corporations who can scale to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a special promotional page for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Beyond Email
Designing and publishing a survey is a simple and straightforward process. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by selecting from one of the most popular pre-made templates categorized by purpose and context, such as fresh tech merchandise, restaurant advertising or holiday advertisement.
At this stage, half of this job has been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. Additionally, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Beyond Email
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to buy products they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact info without needing to find and edit individual contacts.
Another Superb source for touch import management is that the import Background section, which gives you an overview of all imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever have to trawl through pages of choices searching for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this way so you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
But even the least tech-savvy user can use the applications easily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade where each single Functionality can be found across each and every tier. Users do not need to fret about not accessing key features for picking a cheaper price program.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Beyond Email
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to send for a set price, which is beneficial for businesses looking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to business looking to build their customer base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.