Why Go With ActiveTrail Marketing Automation Blog
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, and even a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts move out at the time of day when they are most-likely to get started. Marketing Automation Blog
The system also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle many accounts, and searching for custom features for their needs.
Ecommerce companies and internet shops.
Marketers that want to automate their client travels.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of accessible templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a intelligent phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy site builder. It allows you to easily import your contacts enter them manually, and walks you through each procedure. When you hit on”make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account that you easily pull images from later on. Marketing Automation Blog
The shipping alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to create many versions of a targeted effort for multiple lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to site builder sites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform allows you to save Your templates for after repeat usage. The templates include sterile or quite threadbare ones to more vibrant and lively presentations. There are templates suited for makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, compared to other technology Sites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the system to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and massive corporations that can scale to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Great way to create a special promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Blog
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your polls into your automation workflows.
Pick between open-ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by picking from one of those well-designed pre-made templates categorized by context and purpose, such as fresh technology product, restaurant advertising or vacation advertising.
At this stage, half of this work has been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form to your site, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Blog
Every automation process has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without having to edit and find individual contacts.
Another excellent resource for contact import management is that the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, and even how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t have to hire extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance is available across every single tier. Users do not need to worry about not obtaining key features for picking a cheaper price plan.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Blog
The email and SMS bundles have their own different pricing models. These are one off payments where users receive a set amount of emails or SMS to ship for a set price, which is useful for businesses looking to do a single email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is very important to company seeking to build their customer base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.