Why Move With ActiveTrail Marketing Automation Campaign Management
ActiveTrail.com doesn’t need Any kind of marketing or tech experience, as well as a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message effort but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they are most-likely to get opened. Marketing Automation Campaign Management
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which handle multiple accounts, and looking for custom features for their needs.
Ecommerce businesses and online shops.
Marketers that want to automate their client travels.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also good at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account which you readily pull pictures from later on. Marketing Automation Campaign Management
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This permits you to make many versions of a targeted effort for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially not compared to website builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for after repeat use. The templates include sterile or very threadbare ones into more colorful and dynamic demonstrations. There are templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Irrespective of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, compared to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses that has a small number of clients to contact, and massive corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to produce a special promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Campaign Management
Designing and publishing a survey is an easy and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) which gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Start by selecting from one of those most popular pre-made templates categorized with context and purpose, such as new technology merchandise, restaurant advertising or holiday advertising.
At this phase, half of the work has been performed for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the service. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form into your blog, which automatically adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication subscribers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Campaign Management
Every automation procedure has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact info without needing to find and edit individual contacts.
Another Superb resource for contact import management is that the import Background section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts have been inserted, updated, deleted, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of choices searching for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design enables you to organize your automation in this way so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, too.
However, the least tech-savvy user can use the software readily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across each and every tier. Users don’t need to fret about not obtaining key attributes for picking a cheaper price program.
The pricing depends upon the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Campaign Management
The email and SMS packages have their own independent pricing versions. All these are one off payments where consumers get a fixed quantity of emails or SMS to ship for a set cost, which is beneficial for businesses looking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is very important to company seeking to build their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.