Why Go With ActiveTrail Marketing Automation Comparison 2016
ActiveTrail.com does not need Any sort of marketing or tech expertise, as well as a first-time consumer can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you’re worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts go out in the time of day when they’re most-likely to get opened. Marketing Automation Comparison 2016
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom attributes for their demands.
Ecommerce companies and online shops.
Marketers who wish to automate their client journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery on your account which you readily pull images from later on. Marketing Automation Comparison 2016
The shipping options are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make multiple variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially not compared to website builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and use the machine to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Comparison 2016
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Choose between open-ended, single, multi-select and private info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by picking from one of the most popular pre-made templates categorized with purpose and context, such as new technology product, restaurant advertising or holiday advertising.
At this phase, half of the work has already been performed for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to program the when you would like to send the SMS campaign, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Comparison 2016
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to buy products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact information without needing to find and edit individual contacts.
Another Superb resource for touch import management is the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options looking for the proper action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the software readily, Selecting you won’t have to hire additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality can be found across each and every tier. Users do not need to worry about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Comparison 2016
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a fixed quantity of mails or SMS to send to get a set price, which is beneficial for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for company looking to construct their customer base and expand the range of their own brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.