Why Go With ActiveTrail Marketing Automation Comparison
ActiveTrail.com does not need Any kind of advertising or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message campaign but you’re concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get started. Marketing Automation Comparison
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their needs.
Ecommerce companies and internet shops.
Marketers who want to automate their client journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also good at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in multiple ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple website builder. It allows you to easily import your contacts enter them manually, and walks you through every procedure. When you hit on”create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account which you readily pull images from in the future. Marketing Automation Comparison
The shipping alternatives are easy to Arrange according to contact lists which you can upgrade at will. This allows you to create multiple variations of a targeted effort for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited to makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic layouts, but every alternative is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Regardless of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a small number of clients to contact, and large corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Great way to create a distinctive promotional site to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Comparison
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can integrate your surveys in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from among those most popular pre-made templates categorized with context and purpose, such as new technology product, restaurant advertising or vacation advertising.
At this phase, half of the work has been done for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration type to your blog, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. Additionally, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to program the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a substantial number of options for marketing Automation, making sure you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Comparison
Every automation process has a beginning and end, but in between, pick As many or as little activities as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb source for touch import management is the import History section, which gives you an overview of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, and even how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of choices searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to organize your automation in this manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, the least tech-savvy user can use the software easily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier at which every single Functionality is available across every single tier. Users don’t have to worry about not obtaining key attributes for picking a more affordable price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Comparison
The email and SMS bundles have their own independent pricing models. All these are one off payments where users receive a fixed quantity of mails or SMS to ship to get a set cost, which is beneficial for companies looking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is very important to company seeking to construct their customer base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.