Why Go With ActiveTrail Marketing Automation Email Automated Email Campaigns
ActiveTrail.com does not need Any kind of marketing or tech experience, and even a first-time consumer can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get opened. Marketing Automation Email Automated Email Campaigns
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns solely by email these days, especially with virtually everybody carrying a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in multiple ways in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy site builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account that you readily pull pictures from in the future. Marketing Automation Email Automated Email Campaigns
The shipping alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to make many versions of a targeted effort for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones to more colorful and lively demonstrations. You will find templates suited to cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two, and use the system to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business with a few of clients to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page creator is a Fantastic way to produce a special promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Automated Email Campaigns
Designing and publishing a questionnaire is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by selecting from among the well-designed pre-made templates categorized by purpose and context, such as fresh tech merchandise, restaurant promotion or holiday advertisement.
At this stage, half of the work has been done for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form into your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. Additionally, integrate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your clients at the best time.
ActiveTrail Provides a Considerable variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Email Automated Email Campaigns
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to get goods they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without having to find and edit individual contacts.
Another Superb resource for contact import direction is the import History section, which gives you an overview of all imported contacts. From here, determine how many contacts have been added, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly fix the issue.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and dynamic automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive design enables you to plan your automation in this way so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the software easily, Ensuring you won’t have to employ extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across each and every tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price program.
The pricing is based on the number of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Email Automated Email Campaigns
The email and SMS packages have their own independent pricing models. These are one off payments where users receive a fixed quantity of mails or SMS to ship for a set price, which is useful for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is very important to company looking to build their customer base and expand the range of their own brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.