Why Move With ActiveTrail Marketing Automation Email Best Practices
ActiveTrail.com doesn’t require Any sort of marketing or tech experience, as well as a first-time user can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you are concerned your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get opened. Marketing Automation Email Best Practices
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the type of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and looking for custom features for their demands.
Ecommerce businesses and online stores.
Marketers that wish to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everyone carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also good at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads with an easily customizable box of options. Here you are able to upload images and create a gallery in your account that you easily pull pictures from in the future. Marketing Automation Email Best Practices
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to create multiple variations of a targeted effort for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially not compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the machine to personalize the messages to your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Email Best Practices
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by picking from among those well-designed pre-made templates categorized with purpose and context, such as new tech product, restaurant advertising or vacation advertising.
At this phase, half of the job has already been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your blog, which adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration type. Additionally, incorporate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is the added functionality to program the when you would like to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable variety of options for marketing Automation, making sure you engage with clients on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Email Best Practices
Every automation procedure has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email could be sent that reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import direction is that the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts have been added, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in this way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, the least tech-savvy user can use the software readily, Ensuring you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality is available across every single tier. Users don’t need to fret about not accessing key features for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation Email Best Practices
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to send for a set cost, which is beneficial for companies seeking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This program solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for business seeking to build their customer base and expand the range of their brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.