Why Move With ActiveTrail Marketing Automation Email Bottom Line
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time consumer can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to start a message campaign but you are concerned your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Marketing Automation Email Bottom Line
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the type of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom features for their demands.
Ecommerce businesses and online shops.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, particularly with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also effective at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with clients whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account which you easily pull pictures from in the future. Marketing Automation Email Bottom Line
The sending options are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create multiple variations of a targeted campaign for numerous lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from blank or very threadbare ones into more vibrant and dynamic presentations. There are templates suited to cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses that has a few of customers to contact, and massive corporations who can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a distinctive promotional page for one-off events or revenue, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Bottom Line
Designing and publishing a survey is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by selecting from among the most popular pre-made templates categorized with purpose and context, such as fresh tech product, restaurant advertising or vacation advertising.
At this phase, half of the work has been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Email Bottom Line
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another excellent resource for touch import direction is the import History section, which gives you an overview of imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options looking for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the applications easily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance can be found across each and every tier. Users do not need to worry about not obtaining key features for picking a cheaper price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Email Bottom Line
The email and SMS bundles have their own different pricing models. These are one off payments where users receive a fixed quantity of mails or SMS to ship for a set cost, which is beneficial for businesses seeking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large companies.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business looking to construct their customer base and expand the range of their own brand. With reduced prices and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.