Why Go With ActiveTrail Marketing Automation Email Email Automation Definition
ActiveTrail.com does not need Any sort of advertising or tech expertise, as well as a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message effort but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they are most-likely to get started. Marketing Automation Email Email Automation Definition
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom features for their demands.
Ecommerce businesses and online stores.
Marketers who want to automate their client journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It’s also good at incorporating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automated interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in numerous ways on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It enables you to easily import your contacts enter them manually, and walks you through every procedure. When you hit on”make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account which you easily pull images from later on. Marketing Automation Email Email Automation Definition
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This allows you to create many variations of a targeted campaign for multiple lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to website builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates include blank or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited for makeup companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer support question sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the system to personalize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a small number of clients to contact, and large corporations that can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional site to get one-off events or sales, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Email Automation Definition
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open ended, single, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as fresh technology merchandise, restaurant promotion or holiday advertising.
At this stage, half of this job has already been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of this ceremony. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to program the when you would like to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Email Email Automation Definition
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then after a timed delay of your choosing, another email may be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another excellent source for contact import direction is that the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options looking for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to plan your automation in this way so that you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality is available across every single tier. Users do not have to worry about not accessing key features for picking a more affordable price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation Email Email Automation Definition
The email and SMS bundles have their own different pricing versions. All these are one off payments where consumers receive a set amount of mails or SMS to ship for a set price, which is useful for companies looking to perform just one email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is very important to company looking to construct their client base and expand the range of their own brand. With low costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.