Why Move With ActiveTrail Marketing Automation Email Lead Nurturing
ActiveTrail.com doesn’t need Any kind of marketing or tech experience, and even a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages sent to your contacts move out in the time of day when they’re most-likely to get started. Marketing Automation Email Lead Nurturing
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their customer travels.
Advantages and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with clients whenever they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It enables you to easily import your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of alternatives. Here you can upload pictures and make a gallery on your account that you easily pull pictures from in the future. Marketing Automation Email Lead Nurturing
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This allows you to make multiple variations of a targeted effort for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
The same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more vibrant and dynamic demonstrations. There are templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Regardless of the topic at hand, The customer support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each and every contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and then use the system to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a way to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business with a few of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to decide which program works best for them.
The landing page founder is a Great way to produce a special promotional site to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Lead Nurturing
Designing and publishing a questionnaire is a simple and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Pick between open ended, single, multi-select and personal info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) which gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by picking from one of the well-designed pre-made templates categorized with context and purpose, such as new technology product, restaurant promotion or vacation advertising.
At this stage, half of the job has already been done for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, integrate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Email Lead Nurturing
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to get goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact info without needing to edit and find individual contacts.
Another Superb resource for contact import direction is that the import Background section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of choices searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to plan your automation in such a way so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
However, the least tech-savvy user can use the applications readily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality is available across every single tier. Users do not have to worry about not obtaining key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Email Lead Nurturing
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a fixed quantity of emails or SMS to ship for a set price, which is beneficial for businesses seeking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for business seeking to build their customer base and expand the range of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.