Why Go With ActiveTrail Marketing Automation Email Lead Scoring
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time user can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get opened. Marketing Automation Email Lead Scoring
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom features for their needs.
Ecommerce companies and internet shops.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop better campaigns. It’s also good at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you readily pull pictures from in the future. Marketing Automation Email Lead Scoring
The shipping options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to create multiple versions of a targeted effort for multiple lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much variety, especially not compared to site builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform Permits You to save Your templates for after repeat use. The templates include blank or very threadbare ones into more colorful and dynamic presentations. There are templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other tech Sites, ActiveTrail’s customer service might leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and then use the machine to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a means to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses that has a small number of clients to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional site for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Lead Scoring
Designing and publishing a questionnaire is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. In addition, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Start by selecting from one of the well-designed pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant advertising or holiday advertisement.
At this stage, half of this work has already been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a Considerable variety of options for marketing Automation, making sure you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Email Lead Scoring
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get products they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is that the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of options looking for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a manner so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, the least tech-savvy user can use the software easily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance is available across each and every tier. Users do not have to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Email Lead Scoring
The email and SMS packages have their own independent pricing models. These are one off payments where consumers receive a set amount of emails or SMS to send for a set cost, which is useful for businesses looking to perform a single email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This program solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is very important to company looking to build their client base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.