Why Go With ActiveTrail Marketing Automation Email Marketing Automation Tools
ActiveTrail.com doesn’t need Any kind of advertising or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust so, so that messages delivered to your contacts move out in the time of day when they are most-likely to get started. Marketing Automation Email Marketing Automation Tools
The platform also allows you to Heavily customize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the type of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and looking for custom attributes for their demands.
Ecommerce companies and online stores.
Marketers that wish to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, particularly with virtually everybody carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of options. Here you can upload pictures and create a gallery on your account which you readily pull images from in the future. Marketing Automation Email Marketing Automation Tools
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to website builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or quite threadbare ones to more vibrant and lively demonstrations. You will find templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the exact same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with an initial campaign or two, and use the machine to personalize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give users a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a few of clients to contact, and large corporations that can scale to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a special promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Marketing Automation Tools
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by picking from among those well-designed pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant advertising or vacation advertisement.
At this phase, half of this work has been done for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial number of solutions for promotion Automation, ensuring you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Email Marketing Automation Tools
Every automation process has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, create an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to get products that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without needing to find and edit individual contacts.
Another Superb source for contact import management is that the import History section, which provides you a synopsis of imported contacts. From here, determine how many contacts were inserted, deleted, updated, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of choices looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in this manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Performance is available across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price program.
The pricing depends upon the number of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Email Marketing Automation Tools
The email and SMS packages have their own independent pricing versions. These are one off payments where users receive a fixed quantity of mails or SMS to ship for a set price, which is beneficial for businesses seeking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is important for business seeking to construct their customer base and expand the range of their own brand. With reduced costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.