Why Go With ActiveTrail Marketing Automation Email Marketing Campaigns
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, as well as a first-time consumer can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message campaign but you’re worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get opened. Marketing Automation Email Marketing Campaigns
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and searching for custom features for their needs.
Ecommerce companies and internet stores.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop better campaigns. It is also good at integrating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 choices — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of options. Here you can upload pictures and make a gallery on your account which you easily pull pictures from later on. Marketing Automation Email Marketing Campaigns
The shipping options are easy to Arrange based on contact lists which you can update at will. This allows you to create many variations of a targeted effort for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics program.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially compared to website builder websites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat use. The templates range from sterile or very threadbare ones to more colorful and lively presentations. There are templates suited for makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but each option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Regardless of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer service may leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and then use the system to personalize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and massive corporations that can scale to enormous plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to create a distinctive promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Email Marketing Campaigns
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail takes care of everything else. You are able to integrate your polls into your automation workflows.
Choose between open ended, single, multi-select and private info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Begin by picking from among those well-designed pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or vacation advertising.
At this stage, half of this job has been performed for you. All you Need to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another route for communication subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a contact or clicking on a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Email Marketing Campaigns
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, another email may be sent that reminds contacts to buy products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb source for touch import management is the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options searching for the proper action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to organize your automation in this manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
But even the least tech-savvy user can use the software easily, Selecting you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which each single Functionality is available across every single tier. Users don’t have to worry about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the Amount of contacts the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Email Marketing Campaigns
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a set amount of emails or SMS to send for a set cost, which is useful for businesses looking to do a single email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the reach of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.