Why Move With ActiveTrail Marketing Automation & Email Marketing For Beginners
ActiveTrail.com doesn’t need Any kind of marketing or tech experience, as well as a first-time consumer can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message campaign but you are worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get started. Marketing Automation & Email Marketing For Beginners
The system also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom features for their needs.
Ecommerce companies and internet stores.
Marketers who wish to automate their client journeys.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email nowadays, particularly with virtually everybody carrying a intelligent phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It is also good at integrating other applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automated interaction with clients anytime they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in numerous manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery on your account which you easily pull images from in the future. Marketing Automation & Email Marketing For Beginners
The shipping options are easy to Arrange according to contact lists that you can update at will. This permits you to make multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much variety, especially compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones into more colorful and dynamic presentations. There are templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and use the system to customize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique business that has a small number of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Fantastic way to create a special promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation & Email Marketing For Beginners
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Begin by selecting from among the most popular pre-made templates categorized by context and purpose, such as new tech product, restaurant promotion or vacation advertisement.
At this stage, half of this job has been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. In addition, integrate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another avenue for communication subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email marketing campaign. There is added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable variety of options for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation & Email Marketing For Beginners
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email may be sent which reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to find and edit individual contacts.
Another excellent source for touch import management is the import History section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever have to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout allows you to organize your automation in this way so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, the least tech-savvy user can use the software easily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance can be found across every single tier. Users don’t need to fret about not accessing key attributes for choosing a more affordable price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation & Email Marketing For Beginners
The email and SMS bundles have their own independent pricing models. These are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set price, which is useful for companies seeking to perform just one email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to company looking to build their customer base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.