Why Go With ActiveTrail Marketing Automation Email Marketing Platforms
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to start a message effort but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages delivered to your contacts go out at the time of day when they are most-likely to get started. Marketing Automation Email Marketing Platforms
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, that are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle many accounts, and looking for custom attributes for their needs.
Ecommerce companies and internet shops.
Marketers that want to automate their client travels.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns exclusively by email these days, especially with virtually everybody carrying a intelligent phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, immediate notes.
With ActiveTrail you can make Online surveys for your clients to give you feedback, assisting you to develop superior campaigns. It is also effective at incorporating other applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with clients whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be incorporated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy site builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you readily pull images from in the future. Marketing Automation Email Marketing Platforms
The sending options are easy to Arrange according to contact lists that you can update at will. This permits you to make multiple variations of a targeted effort for numerous lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially not compared to site builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates include blank or quite threadbare ones into more vibrant and dynamic demonstrations. You will find templates suited to makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with an initial campaign or two and then use the machine to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give customers a way to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of customers to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a special promotional page to get one-off events or sales, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Email Marketing Platforms
Designing and publishing a survey is a simple and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your polls into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing programs. Start by picking from one of those well-designed pre-made templates categorized with context and purpose, such as new tech merchandise, restaurant advertising or holiday advertisement.
At this stage, half of the job has already been done for you. All you Need to do is edit the text and graphics to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is particularly important with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for promotion Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a contact or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Email Marketing Platforms
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for example, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb resource for contact import direction is that the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were during the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
But the least tech-savvy user can use the software readily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality can be found across every single tier. Users do not need to worry about not accessing key features for picking a cheaper price plan.
The pricing depends upon the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Email Marketing Platforms
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of mails or SMS to ship to get a set price, which is beneficial for businesses seeking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost emotional bonds with present and Prospective customers, which is important for company looking to construct their client base and expand the range of their own brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.