Why Go With ActiveTrail Marketing Automation Features
ActiveTrail.com doesn’t need Any kind of advertising or tech experience, as well as a first-time consumer can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message campaign but you’re worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust so, so that messages sent to your contacts go out in the right time of day when they are most-likely to get started. Marketing Automation Features
The system also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom attributes for their needs.
Ecommerce businesses and internet stores.
Marketers that want to automate their customer journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, particularly with virtually everyone carrying a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple manners in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a simple website builder. It enables you to easily import your contacts enter them manually, and walks you through every process. When you hit “create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery on your account that you easily pull pictures from later on. Marketing Automation Features
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This allows you to make multiple variations of a targeted campaign for numerous lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates include blank or very threadbare ones to more vibrant and lively demonstrations. You will find templates suited to makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered effectively. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Regardless of the topic at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a small number of clients to contact, and large corporations who can scale to enormous plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Fantastic way to create a special promotional site to get one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Features
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. In addition, select private info, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by selecting from one of the most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant promotion or holiday advertising.
At this phase, half of this work has been performed for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your clients at the best time.
ActiveTrail Provides a substantial variety of solutions for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Features
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about whatever; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another Superb source for contact import management is the import History section, which provides you an overview of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options searching for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and dynamic automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t need to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade at which every single Functionality can be found across each and every tier. Users don’t have to worry about not obtaining key attributes for choosing a more affordable price program.
The pricing depends upon the number of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Features
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is useful for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with present and Prospective customers, which is important for business looking to build their client base and expand the reach of their brand. With low costs and high usability, ActiveTrail is a great selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.