Why Move With ActiveTrail Marketing Automation In Email Marketing
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, and even a first-time user can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message campaign but you’re concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and when, and enables you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Marketing Automation In Email Marketing
The system also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their demands.
Ecommerce companies and internet stores.
Marketers that want to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer support
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email these days, particularly with virtually everyone carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also good at integrating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways in your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a easy website builder. It allows you to easily export your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you are able to upload images and make a gallery in your account that you easily pull pictures from later on. Marketing Automation In Email Marketing
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This permits you to create many versions of a targeted campaign for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for after repeat usage. The templates include blank or quite threadbare ones into more vibrant and lively presentations. There are templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and use the system to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of customers to contact, and massive corporations who can scale to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to produce a distinctive promotional site for one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation In Email Marketing
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open-ended, single, multi-select and private info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with simple powerful editing tools. Start by selecting from one of those well-designed pre-made templates categorized with purpose and context, such as fresh technology merchandise, restaurant promotion or vacation advertisement.
At this phase, half of the work has already been done for you. All you Need to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable number of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation In Email Marketing
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to edit and find individual contacts.
Another excellent resource for touch import direction is that the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices searching for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complicated and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to employ extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance can be found across every single tier. Users do not need to fret about not obtaining key features for picking a cheaper price plan.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation In Email Marketing
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers get a set amount of emails or SMS to ship for a set cost, which is beneficial for businesses seeking to do just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for company looking to construct their customer base and expand the range of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.