Why Go With ActiveTrail Marketing Automation Integration
ActiveTrail.com does not need Any sort of advertising or tech expertise, and even a first-time user can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you are worried your mails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages delivered to your contacts go out in the time of day when they are most-likely to get opened. Marketing Automation Integration
The system also allows you to Heavily customize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions which are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also effective at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners in your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts enter them manually, and walks you through each process. When you hit “make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you can upload images and make a gallery on your account which you readily pull images from in the future. Marketing Automation Integration
The sending alternatives are easy to Arrange based on contact lists which you can upgrade at will. This allows you to create many variations of a targeted campaign for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially not compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones into more colorful and dynamic presentations. There are templates suited to makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours later.
Regardless of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer support might leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each and every contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique business with a small number of clients to contact, and large corporations that can scale to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page founder is a Great way to create a distinctive promotional site to get one-off events or sales, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Integration
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You are able to incorporate your polls in to your automation workflows.
Choose between open-ended, single, multi-select and private info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by picking from among those well-designed pre-made templates categorized by context and purpose, such as fresh technology merchandise, restaurant advertising or holiday advertisement.
At this phase, half of this job has already been done for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, images, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which automatically adds customers to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to schedule the when you want to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of options for marketing Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Integration
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent that reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact info without needing to find and edit individual contacts.
Another Superb source for contact import management is the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, as well as how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly fix the matter.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you don’t ever need to trawl through pages of options looking for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to organize your automation in this way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the software readily, Selecting you won’t have to hire extra staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance is available across every single tier. Users do not need to worry about not accessing key features for choosing a more affordable price plan.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Integration
The email and SMS packages have their own different pricing models. All these are one off payments where users get a set amount of mails or SMS to ship to get a set cost, which is useful for companies seeking to perform just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is important for company seeking to build their client base and expand the range of their own brand. With reduced costs and high usability, ActiveTrail is a great selection for marketing campaigns.
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