Why Move With ActiveTrail Marketing Automation Platform And An Email Marketing
ActiveTrail.com does not require Any kind of marketing or tech expertise, as well as a first-time consumer can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get opened. Marketing Automation Platform And An Email Marketing
The platform also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the type of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers that wish to automate their customer journeys.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest working ad Campaigns solely by email nowadays, particularly with virtually everyone carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple manners on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy website builder. It enables you to easily import your contacts enter them manually, and walks you through each process. When you hit on”create an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of options. Here you are able to upload pictures and make a gallery in your account that you easily pull images from later on. Marketing Automation Platform And An Email Marketing
The shipping options are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make multiple variations of a targeted effort for numerous lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much variety, especially not compared to site builder sites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more vibrant and dynamic presentations. There are templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two, and use the machine to customize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business with a small number of customers to contact, and massive corporations who can scale to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to create a special promotional page for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Platform And An Email Marketing
Designing and publishing a survey is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing tools. Start by selecting from one of those well-designed pre-made templates categorized with purpose and context, such as new technology merchandise, restaurant promotion or holiday advertising.
At this stage, half of the job has already been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of this service. Here are some of the most common integrations:
· WordPress — Insert an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, like the number of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, incorporate social networking cubes to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to program the when you want to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Platform And An Email Marketing
Every automation procedure has a start and end, but in between, select As many or as few actions as required. You can do just about anything; for instance, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, yet another email could be sent that reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been added, updated, deleted, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of choices looking for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design enables you to plan your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
However, the least tech-savvy user can use the software easily, Ensuring you won’t need to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier at which every single Performance can be found across every single tier. Users do not have to worry about not obtaining key attributes for picking a cheaper price plan.
The pricing is based on the Amount of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Platform And An Email Marketing
The email and SMS packages have their own independent pricing versions. All these are one off payments where users get a fixed quantity of emails or SMS to send for a set cost, which is beneficial for businesses seeking to perform just one email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business looking to construct their customer base and expand the range of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.