Why Move With ActiveTrail Marketing Automation Platform And An Email Marketing Define
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re looking to start a message effort but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages sent to your contacts move out at the time of day when they’re most-likely to get opened. Marketing Automation Platform And An Email Marketing Define
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the sort of personal interactions that are so important for a business. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom features for their needs.
Ecommerce companies and internet shops.
Marketers that want to automate their customer travels.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop better campaigns. It is also good at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways on your email and newsletters. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a easy site builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit on”create an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account that you readily pull pictures from later on. Marketing Automation Platform And An Email Marketing Define
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This permits you to create many variations of a targeted effort for multiple lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics program.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially compared to website builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or very threadbare ones into more vibrant and lively demonstrations. You will find templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours afterwards.
Regardless of the Subject at hand, The client support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for discovering when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and then use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses that has a small number of clients to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Platform And An Email Marketing Define
Designing and publishing a questionnaire is a simple and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Begin by picking from one of the well-designed pre-made templates categorized with context and purpose, such as fresh technology merchandise, restaurant promotion or holiday advertisement.
At this stage, half of the job has been performed for you. All you Have to do is edit the text and images to fit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the service. Here are some of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which adds customers to the ActiveTrail recipient list, ultimately raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the percentage of contacts creating a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration form. Additionally, integrate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a substantial number of options for promotion Automation, making sure you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Platform And An Email Marketing Define
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to buy products that they have in their basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without needing to find and edit individual contacts.
Another excellent source for touch import management is that the import Background section, which provides you an overview of imported contacts. From here, ascertain how many contacts have been added, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and dynamic automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so that you know it.
Bunch of useful templates
The service comes with email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, even the least tech-savvy user can use the software readily, Ensuring you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier at which each single Functionality can be found across each and every tier. Users do not have to fret about not accessing key features for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts that the Company wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Platform And An Email Marketing Define
The email and SMS bundles have their own independent pricing versions. These are one off payments where consumers get a set amount of mails or SMS to send for a set cost, which is useful for businesses looking to perform just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective clients, which is important for company seeking to build their client base and expand the range of their brand. With low prices and high usability, ActiveTrail is a great choice for marketing campaigns.
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