Why Go With ActiveTrail Marketing Automation Platform And An Email Marketing Service
ActiveTrail.com doesn’t need Any sort of marketing or tech experience, and even a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message effort but you’re concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts go out in the time of day when they are most-likely to get started. Marketing Automation Platform And An Email Marketing Service
The platform also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom features for their demands.
Ecommerce businesses and internet stores.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at integrating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with customers whenever they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in multiple manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads with an easily customizable box of options. Here you are able to upload pictures and create a gallery in your account that you easily pull images from later on. Marketing Automation Platform And An Email Marketing Service
The sending options are easy to Arrange according to contact lists that you can update at will. This permits you to create multiple versions of a targeted effort for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat use. The templates include sterile or quite threadbare ones into more colorful and lively presentations. There are templates suited to makeup companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, in comparison to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the system to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses that has a few of clients to contact, and massive corporations that can scale up to enormous plans. The consumer has the leeway to decide which program works best for them.
The landing page creator is a Great way to create a special promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Platform And An Email Marketing Service
Designing and publishing a survey is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your surveys in to your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select private info, a matrix of choice and Net Promoter Score (NPS) that gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by selecting from one of the well-designed pre-made templates categorized by purpose and context, such as new technology product, restaurant advertising or vacation advertising.
At this stage, half of this work has been done for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of this ceremony. Here are a Few of the most Frequent integrations:
· Twitter — Insert an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with clients on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Platform And An Email Marketing Service
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about anything; for instance, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent that reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another excellent source for touch import direction is the import Background section, which gives you an overview of all imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many errors there were during the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design enables you to plan your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
But the least tech-savvy user can use the software easily, Selecting you won’t need to employ extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade at which each single Functionality is available across every single tier. Users do not need to worry about not accessing key attributes for picking a cheaper price program.
The pricing is based on the number of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Platform And An Email Marketing Service
The email and SMS packages have their own different pricing models. These are one off payments where users receive a fixed quantity of emails or SMS to send for a set cost, which is beneficial for companies looking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to business looking to construct their customer base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.