Why Move With ActiveTrail Marketing Automation Platforms For Sending Through Your Own Email Server
ActiveTrail.com does not need Any sort of marketing or tech expertise, and even a first-time consumer can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to start a message effort but you are worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts move out at the time of day when they are most-likely to get opened. Marketing Automation Platforms For Sending Through Your Own Email Server
The platform also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce companies and online shops.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns exclusively by email these days, especially with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also good at integrating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in numerous ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a easy website builder. It enables you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit on”create an email” you get 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account that you easily pull images from later on. Marketing Automation Platforms For Sending Through Your Own Email Server
The shipping options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make many versions of a targeted campaign for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much selection, especially not compared to website builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform allows you to save Your templates for later repeat use. The templates include sterile or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited for makeup companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but each alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Regardless of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There is no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the machine to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses with a small number of customers to contact, and massive corporations that can scale to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Platforms For Sending Through Your Own Email Server
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys in to your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) that provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by picking from one of the most popular pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant promotion or holiday advertising.
At this stage, half of the job has already been performed for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, such as the number of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communicating subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is the added functionality to program the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail Provides a substantial variety of solutions for marketing Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a contact or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Platforms For Sending Through Your Own Email Server
Every automation procedure has a start and end, but in between, select As many or as little activities as required. You can do just about whatever; for instance, make an automation to send readers an email on their birthdays, then following a timed delay of your choice, yet another email could be sent which reminds contacts to buy products they have in their basket.
Several innovative functions Makes your life simpler when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to find and edit individual contacts.
Another excellent resource for touch import direction is the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options searching for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout enables you to organize your automation in such a way so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the software readily, Ensuring you won’t have to employ additional staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing grade where every single Performance is available across every single tier. Users do not need to worry about not obtaining key features for picking a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Platforms For Sending Through Your Own Email Server
The email and SMS packages have their own different pricing versions. All these are one off payments where consumers receive a set amount of mails or SMS to ship to get a set cost, which is beneficial for companies looking to perform a single email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of more advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business seeking to construct their customer base and expand the reach of their own brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.