Why Go With ActiveTrail Marketing Automation Platforms Reviews
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts go out in the time of day when they are most-likely to get started. Marketing Automation Platforms Reviews
The system also allows you to Heavily personalize the messages so that they do not come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), helping you stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online shops.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, especially with virtually everybody carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also good at integrating different programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through every process. When you hit “make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account that you readily pull images from later on. Marketing Automation Platforms Reviews
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This permits you to create multiple versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics program.
This Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much selection, especially not compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones into more vibrant and dynamic presentations. There are templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service query sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours afterwards.
Irrespective of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service may leave something to be desired. There is no live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two and then use the system to personalize the messages for your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a means to reach out to clients if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique businesses that has a small number of clients to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Great way to create a special promotional page for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Platforms Reviews
Designing and publishing a questionnaire is a simple and straightforward process. Pick the question types and fill in the details. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) that gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using simple robust editing programs. Start by selecting from among the most popular pre-made templates categorized by purpose and context, such as new technology product, restaurant advertising or holiday advertising.
At this phase, half of this work has already been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the service. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration form to your site, which automatically adds users to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be difficult to find, such as the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social networking cubes into your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to program the when you would like to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable variety of solutions for marketing Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Platforms Reviews
Every automation process has a start and end, but in between, select As many or as few actions as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email may be sent which reminds contacts to get goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily lets you update existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is that the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, updated, deleted, as well as how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly repair the issue.
Benefits of ActiveTrail
The interface is simple and clutter free which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of choices looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
However, the least tech-savvy user can use the software easily, Ensuring you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade at which each single Performance is available across each and every tier. Users don’t have to fret about not obtaining key features for choosing a more affordable price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Platforms Reviews
The email and SMS bundles have their own different pricing versions. These are one off payments where users get a set amount of emails or SMS to ship for a set cost, which is useful for companies seeking to perform just one email or SMS blast. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large businesses.
This software solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for business seeking to construct their client base and expand the range of their brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.