Why Move With ActiveTrail Marketing Automation Process
ActiveTrail.com does not require Any sort of marketing or tech expertise, and even a first-time user can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you’re worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust accordingly, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. Marketing Automation Process
The platform also allows you to Heavily personalize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who want to automate their client journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat limited Selection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns exclusively by email nowadays, particularly with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can make Online surveys for your clients to give you feedback, helping you develop superior campaigns. It’s also effective at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be integrated in multiple ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple site builder. It enables you to easily import your contacts or enter them manually, and walks you through every process. When you hit “make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps having an easily customizable box of alternatives. Here you are able to upload images and create a gallery in your account that you readily pull pictures from later on. Marketing Automation Process
The sending options are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make multiple versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to site builder websites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat use. The templates include blank or very threadbare ones to more vibrant and dynamic demonstrations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at precisely the exact same period was also answered 4 hours later.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two, and then use the machine to personalize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a few of clients to contact, and massive corporations that can scale up to enormous plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Process
Designing and publishing a survey is an easy and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) which gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Begin by picking from one of those most popular pre-made templates categorized by purpose and context, such as new technology merchandise, restaurant advertising or holiday advertising.
At this stage, half of this job has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of this ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your site, which adds users to the ActiveTrail recipient list, finally increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social network blocks to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email advertising campaign. There is the added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a touch or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Process
Every automation procedure has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact info without needing to edit and find individual contacts.
Another excellent resource for touch import direction is that the import Background section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts were added, deleted, updated, as well as how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Chance to rapidly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of choices looking for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, as always.
However, the least tech-savvy user can use the applications readily, Selecting you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across every single tier. Users don’t need to fret about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Process
The email and SMS bundles have their own different pricing models. These are one off payments where users receive a fixed quantity of mails or SMS to ship for a set cost, which is useful for businesses looking to do a single email or SMS burst. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for company seeking to build their customer base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.