Why Move With ActiveTrail Marketing Automation Products
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, as well as a first-time consumer can walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message effort but you’re concerned your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and enables you adjust so, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get started. Marketing Automation Products
The platform also allows you to Heavily customize the messages so they do not come off as form letters or spam, and contains detailed reports and analytics on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), assisting you to stay informed about the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom attributes for their demands.
Ecommerce companies and internet shops.
Marketers who wish to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your clients to give you feedback, assisting you to develop better campaigns. It’s also effective at integrating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in multiple manners on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy site builder. It allows you to easily export your contacts enter them manually, and walks you through each procedure. When you hit on”make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you can upload pictures and create a gallery on your account that you readily pull images from later on. Marketing Automation Products
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This allows you to make many variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much variety, especially compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more colorful and dynamic demonstrations. There are templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours later.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the system to personalize the messages to your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses with a small number of clients to contact, and large corporations who can scale to enormous plans. The user has the leeway to decide which program works best for them.
The landing page creator is a Fantastic way to produce a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Products
Designing and publishing a survey is a simple and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. In addition, select personal info, a matrix of choice and Net Promoter Score (NPS) which provides you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Start by selecting from among those well-designed pre-made templates categorized with purpose and context, such as new technology product, restaurant advertising or holiday advertisement.
At this stage, half of the job has already been performed for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of all integrations that greatly enhances The utility of this service. Here are some of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts that have finished a Facebook registration form. Additionally, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is particularly important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail Provides a Considerable number of options for marketing Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Products
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, make an automation to send readers an email on their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to get goods they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to update existing contact information without needing to edit and find individual contacts.
Another Superb source for touch import direction is the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices searching for the appropriate action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and lively automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to plan your automation in such a way so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality can be found across each and every tier. Users do not have to worry about not obtaining key attributes for choosing a more affordable price plan.
The pricing is based on the Amount of contacts the business wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation Products
The email and SMS bundles have their own different pricing models. All these are one off payments where users receive a set amount of mails or SMS to send to get a set cost, which is beneficial for businesses seeking to perform just one email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large businesses.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster emotional bonds with existing and Prospective clients, which is very important to company looking to construct their client base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.