Why Move With ActiveTrail Marketing Automation Requirements
ActiveTrail.com doesn’t require Any kind of advertising or tech experience, and even a first-time consumer can walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message campaign but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they are most-likely to get opened. Marketing Automation Requirements
The system also allows you to Heavily personalize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage multiple accounts, and searching for custom features for their demands.
Ecommerce companies and online stores.
Marketers who wish to automate their customer travels.
Advantages and Cons
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying out a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop better campaigns. It is also effective at integrating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in multiple manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template loads having an easily customizable box of options. Here you can upload pictures and create a gallery on your account that you readily pull images from later on. Marketing Automation Requirements
The sending options are easy to Arrange based on contact lists that you can update at will. This permits you to make many versions of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for after repeat use. The templates include sterile or very threadbare ones to more vibrant and lively presentations. There are templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but each option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered effectively. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the same time was answered 4 hours afterwards.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for discovering when and how each contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the machine to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business that has a small number of clients to contact, and massive corporations who can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional site for one-off events or sales, and with the website’s survey and polling tools, message recipients have the capacity to weigh in about what works and does not –and then incorporate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Requirements
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by selecting from one of those well-designed pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant advertising or vacation advertising.
At this phase, half of the work has already been done for you. All you Have to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· WordPress — Insert an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration form. Additionally, integrate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Requirements
Every automation procedure has a beginning and end, but in between, select As many or as little actions as required. You can do just about whatever; for instance, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to buy products that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily lets you update existing contact info without needing to find and edit individual contacts.
Another excellent source for contact import management is the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, which makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Instinctive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never need to trawl through pages of options searching for the proper action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in such a manner so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, as always.
But the least tech-savvy user can use the applications readily, Ensuring you won’t need to employ extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance can be found across every single tier. Users do not have to fret about not obtaining key attributes for picking a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Requirements
The email and SMS bundles have their own different pricing models. All these are one off payments where consumers get a set amount of mails or SMS to send for a set price, which is useful for businesses seeking to do a single email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive companies.
This software solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is very important to business looking to construct their customer base and expand the range of their own brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.