Why Go With ActiveTrail Marketing Automation Software 2016
ActiveTrail.com doesn’t require Any kind of marketing or tech expertise, and even a first-time user can easily walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts move out in the right time of day when they are most-likely to get started. Marketing Automation Software 2016
The system also allows you to Heavily customize the messages so they do not come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and so on ), assisting you to keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and looking for custom features for their demands.
Ecommerce businesses and internet shops.
Marketers who want to automate their client journeys.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns solely by email these days, especially with virtually everybody carrying a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at incorporating other programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message listing, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It allows you to easily export your contacts enter them manually, and walks you through every process. When you hit on”create an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you can upload images and make a gallery on your account which you easily pull pictures from later on. Marketing Automation Software 2016
The sending options are easy to Arrange according to contact lists that you can update at will. This permits you to create many variations of a targeted effort for multiple lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for after repeat use. The templates include blank or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and easy, even generic designs, but every alternative is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, in comparison to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There is not any live chat window or 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the machine to personalize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses with a small number of clients to contact, and massive corporations who can scale to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the site’s survey and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then integrate that data from future attempts.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Software 2016
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can integrate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by picking from one of the most popular pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant advertising or vacation advertising.
At this phase, half of the job has already been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, like the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There’s added functionality to program the when you would like to send the SMS campaign, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a substantial variety of options for marketing Automation, making sure you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Software 2016
Every automation procedure has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email may be sent that reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to edit and find individual contacts.
Another Superb source for touch import management is the import Background section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been added, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are easily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t have to employ extra staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality is available across every single tier. Users don’t have to worry about not accessing key features for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation Software 2016
The email and SMS bundles have their own different pricing models. These are one off payments where consumers receive a set amount of mails or SMS to ship for a set cost, which is beneficial for businesses looking to do just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large businesses.
This software solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with present and Prospective clients, which is very important to company seeking to build their client base and expand the reach of their brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.