Why Go With ActiveTrail Marketing Automation Software For Agencies
ActiveTrail.com does not need Any sort of marketing or tech experience, and even a first-time consumer can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message campaign but you’re worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust so, so that messages delivered to your contacts move out at the time of day when they’re most-likely to get started. Marketing Automation Software For Agencies
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and contains detailed reports and analysis in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), assisting you to keep up with the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that manage multiple accounts, and searching for custom attributes for their needs.
Ecommerce businesses and internet stores.
Marketers who want to automate their client journeys.
Advantages and Disadvantages
Landing page builder
Effortless to use
Responsive customer service
Somewhat limited collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop better campaigns. It’s also effective at incorporating different programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered mails is a Great way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be integrated in numerous ways on your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It allows you to easily import your contacts or enter them manually, and walks you through every procedure. When you hit “create an email” you get 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of options. Here you are able to upload images and create a gallery in your account that you easily pull images from later on. Marketing Automation Software For Agencies
The shipping options are easy to Arrange based on contact lists which you can update at will. This permits you to make many variations of a targeted effort for numerous lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics program.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially not compared to website builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates include sterile or very threadbare ones into more vibrant and lively demonstrations. There are templates suited for cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic designs, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer support query sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours later.
Irrespective of the Subject at hand, The client service responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other tech Sites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for discovering when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and then use the system to customize the messages to your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of clients to contact, and large corporations who can scale to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Great way to create a special promotional site for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then incorporate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Software For Agencies
Designing and publishing a questionnaire is a simple and straightforward process. Select the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from among the most popular pre-made templates categorized by purpose and context, such as new tech product, restaurant advertising or holiday advertisement.
At this stage, half of this work has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, pictures, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of this service. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration type to your blog, which automatically adds customers to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the percentage of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration type. Additionally, integrate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communicating subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to program the when you want to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial variety of options for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Each template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Automation Software For Agencies
Every automation procedure has a beginning and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to buy goods that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to upgrade existing contact info without having to find and edit individual contacts.
Another Superb source for touch import management is the import Background section, which provides you a synopsis of imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of options searching for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, too.
But even the least tech-savvy user can use the software readily, Ensuring you won’t need to employ additional staff or spend time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across every single tier. Users don’t need to worry about not obtaining key attributes for choosing a cheaper price program.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation Software For Agencies
The email and SMS packages have their own independent pricing models. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send for a set cost, which is beneficial for businesses seeking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive businesses.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to business seeking to build their customer base and expand the reach of their own brand. With reduced prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.