Why Go With ActiveTrail Marketing Automation Software For Small Business
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they’re most-likely to get started. Marketing Automation Software For Small Business
The platform also allows you to Heavily personalize the messages so they do not come off as form letters or spam, and contains detailed reports and analysis on your own messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the type of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that handle multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers who want to automate their customer travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer service
Somewhat limited collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop superior campaigns. It’s also effective at integrating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to ensure automatic interaction with clients whenever they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners in your email and newsletters. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy website builder. It allows you to easily export your contacts enter them manually, and walks you through every process. When you hit on”make an email” you receive 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you can upload pictures and make a gallery on your account that you readily pull pictures from later on. Marketing Automation Software For Small Business
The sending options are easy to Arrange based on contact lists which you can update at will. This allows you to create multiple versions of a targeted campaign for numerous lists of people with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially compared to site builder sites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or very threadbare ones to more colorful and lively presentations. You will find templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but every option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered effectively. A customer support query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was also answered 4 hours later.
Regardless of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more help.
That said, compared to other tech Sites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for discovering when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two and use the system to customize the messages to your clients.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a few of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a special promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Software For Small Business
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your surveys in to your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) that provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Begin by picking from among the well-designed pre-made templates categorized with context and purpose, such as new technology product, restaurant advertising or holiday advertising.
At this stage, half of this work has been done for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Like blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds users to the ActiveTrail recipient list, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. In addition, incorporate social network blocks into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication subscribers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email advertising campaign. There’s added functionality to program the when you want to send the SMS effort, making sure it reaches your clients at the most optimal time.
ActiveTrail Provides a Considerable number of options for marketing Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Software For Small Business
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about anything; for example, create an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email may be sent which reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another Superb source for contact import management is the import Background section, which gives you an overview of imported contacts. From here, determine how many contacts were inserted, updated, deleted, as well as how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the issue.
Benefits of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of options looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and dynamic automations with no training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive layout enables you to plan your automation in such a manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, as always.
However, even the least tech-savvy user can use the software readily, Ensuring you won’t have to employ additional staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where each single Performance can be found across every single tier. Users do not have to fret about not accessing key attributes for choosing a cheaper price plan.
The pricing is based on the number of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Software For Small Business
The email and SMS packages have their own different pricing models. All these are one off payments where consumers receive a fixed quantity of emails or SMS to send to get a set price, which is beneficial for companies seeking to do just one email or SMS blast. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and large companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is very important to business seeking to construct their client base and expand the range of their brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.