Why Move With ActiveTrail Marketing Automation Software Platform
ActiveTrail.com does not require Any sort of marketing or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to initiate a message campaign but you are concerned your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get started. Marketing Automation Software Platform
The platform also allows you to Heavily personalize the messages so they don’t come off as form letters or spam, and contains detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and the like), helping you keep up with the type of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers that want to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate working ad Campaigns solely by email these days, especially with virtually everyone carrying a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also effective at incorporating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Fantastic way to ensure automated interaction with clients whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template loads having an easily customizable box of alternatives. Here you can upload pictures and create a gallery in your account that you easily pull pictures from later on. Marketing Automation Software Platform
The sending options are easy to Arrange according to contact lists which you can upgrade at will. This permits you to make multiple versions of a targeted effort for multiple lists of people with various traits and interests, which you may track through ActiveTrail’s analytics program.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of options.
The platform Permits You to save Your templates for later repeat usage. The templates include blank or very threadbare ones to more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and easy, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no little thing in regards to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours later, while an email sent to the customer service email at the exact same period was answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other tech Sites, ActiveTrail’s customer support may leave something to be desired. There is no live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads mails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the machine to personalize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique businesses that has a few of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then incorporate that data from future attempts.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Software Platform
Designing and publishing a questionnaire is a simple and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. Additionally, select private info, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by picking from one of the well-designed pre-made templates categorized by purpose and context, such as new technology product, restaurant advertising or vacation advertisement.
At this stage, half of the work has been performed for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds users to the ActiveTrail recipient list, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email marketing campaign. There’s the added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of options for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Activates you may want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, either a contact or clicking onto a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Software Platform
Every automation procedure has a start and end, but in between, pick As many or as few activities as required. You can do just about anything; for example, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it easily enables you to update existing contact information without needing to edit and find individual contacts.
Another excellent source for contact import direction is the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, and even how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you never have to trawl through pages of choices looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in this manner so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, even the least tech-savvy user can use the applications easily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance can be found across each and every tier. Users do not need to fret about not accessing key attributes for choosing a more affordable price program.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Software Platform
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a set amount of emails or SMS to ship to get a set price, which is beneficial for companies seeking to do just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and large companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for company looking to construct their customer base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.