Why Go With ActiveTrail Marketing Automation Software Uk
ActiveTrail.com does not need Any kind of advertising or tech expertise, and even a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re trying to initiate a message campaign but you’re concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts move out at the right time of day when they’re most-likely to get started. Marketing Automation Software Uk
The platform also allows you to Heavily customize the messages so that they do not come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size companies, who are looking for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom attributes for their needs.
Ecommerce companies and internet stores.
Marketers who want to automate their client travels.
Advantages and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat restricted collection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Choose ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, particularly with virtually everyone carrying a smart phone together at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys for your customers to give you feedback, helping you develop superior campaigns. It is also effective at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has used a easy site builder. It allows you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 choices — routine email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your selection, a template heaps with an easily customizable box of alternatives. Here you can upload images and make a gallery in your account that you easily pull images from later on. Marketing Automation Software Uk
The sending alternatives are easy to Arrange based on contact lists that you can update at will. This permits you to make multiple variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
The same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially not compared to website builder sites that provide hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates include blank or very threadbare ones to more vibrant and lively presentations. You will find templates suited to makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service query sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same time was answered 4 hours later.
Irrespective of the topic at hand, The customer support answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
That said, compared to other technology Websites, ActiveTrail’s customer support may leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a means to reach out to clients if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses that has a few of customers to contact, and large corporations that can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page founder is a Great way to create a special promotional site for one-off events or sales, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Software Uk
Designing and publishing a survey is an easy and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You are able to integrate your polls in to your automation workflows.
Pick between open ended, solitary, multi-select and personal info questions. Additionally, select personal info, a matrix of choice and Net Promoter Score (NPS) which gives you an overall index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from among those most popular pre-made templates categorized by context and purpose, such as fresh technology product, restaurant advertising or vacation advertising.
At this stage, half of this work has been performed for you. All you Have to do is edit the text and graphics to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up types, as well as buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The utility of this ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form to your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another route for communicating readers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Setting up an email marketing campaign. There’s the added functionality to schedule the when you want to send the SMS campaign, ensuring it reaches your clients at the best time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Software Uk
Every automation process has a start and end, but in between, select As many or as few activities as required. You can do just about whatever; for example, make an automation to send readers an email in their birthdays, then following a timed delay of your choosing, another email may be sent which reminds contacts to buy goods they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
Among the very useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without having to find and edit individual contacts.
Another excellent resource for contact import direction is the import History section, which gives you a synopsis of all imported contacts. From here, ascertain how many contacts have been added, updated, deleted, and even how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up giving you the Chance to quickly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options looking for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the software easily, Selecting you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Performance is available across every single tier. Users do not have to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Software Uk
The email and SMS bundles have their own independent pricing versions. All these are one off payments where consumers get a set amount of mails or SMS to send for a set price, which is beneficial for companies looking to perform just one email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for company seeking to construct their client base and expand the range of their brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.