Why Go With ActiveTrail Marketing Automation System
ActiveTrail.com doesn’t require Any sort of advertising or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and when, and helps you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they’re most-likely to get opened. Marketing Automation System
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size businesses, who are looking for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom features for their needs.
Ecommerce companies and internet stores.
Marketers that want to automate their customer travels.
Benefits and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, especially with virtually everyone carrying a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It is also good at incorporating different applications in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be incorporated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a easy site builder. It enables you to easily import your contacts enter them manually, and walks you through each process. When you hit “make an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the person automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, a template heaps having an easily customizable box of alternatives. Here you can upload images and make a gallery on your account which you easily pull images from later on. Marketing Automation System
The sending alternatives are easy to Arrange based on contact lists which you can update at will. This permits you to create multiple versions of a targeted effort for numerous lists of individuals with various traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there is not much variety, especially compared to website builder websites which provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more vibrant and dynamic presentations. There are templates suited for makeup companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and simple, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered efficiently. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same period was answered 4 hours later.
Irrespective of the Subject at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they are of more help.
That said, compared to other tech Sites, ActiveTrail’s customer service might leave something to be desired. There’s not any live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each and every contact reads mails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the system to personalize the messages to your clients.
Their autoresponder and event Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and so on. The triggering emails also give users a way to reach out to clients if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique business with a few of clients to contact, and large corporations who can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients have the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation System
Designing and publishing a survey is an easy and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You can integrate your polls in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by picking from one of the most popular pre-made templates categorized with purpose and context, such as fresh technology product, restaurant promotion or vacation advertising.
At this phase, half of the job has already been done for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your blog, which adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, incorporate social network blocks to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating subscribers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is the added functionality to program the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of options for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, either a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation System
Every automation process has a start and end, but in between, select As many or as little activities as required. You can do just about anything; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choice, yet another email could be sent which reminds contacts to get goods they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another Superb source for contact import management is that the import Background section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been added, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in such a manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an advantage, as always.
However, the least tech-savvy user can use the software readily, Selecting you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality is available across every single tier. Users don’t have to worry about not obtaining key features for choosing a more affordable price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Automation System
The email and SMS packages have their own independent pricing models. These are one off payments where users receive a fixed quantity of emails or SMS to ship for a set cost, which is useful for companies seeking to perform just one email or SMS burst. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service great for small, medium and massive companies.
This program solution knocks down the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business seeking to construct their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.