Why Go With ActiveTrail Marketing Automation Technology
ActiveTrail.com doesn’t require Any sort of advertising or tech experience, and even a first-time consumer can easily walk through the dash and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you are worried your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and enables you adjust so, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get started. Marketing Automation Technology
The system also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, who are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which manage many accounts, and searching for custom attributes for their demands.
Ecommerce companies and internet stores.
Marketers who wish to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer support
Somewhat limited Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate working ad Campaigns solely by email these days, especially with virtually everybody carrying out a intelligent phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple site builder. It enables you to easily import your contacts enter them manually, and walks you through each process. When you hit “create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of alternatives. Here you are able to upload pictures and make a gallery in your account that you readily pull images from later on. Marketing Automation Technology
The shipping options are easy to Arrange according to contact lists which you can update at will. This allows you to create many versions of a targeted campaign for multiple lists of people with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform allows you to save Your templates for after repeat use. The templates include blank or quite threadbare ones to more colorful and lively presentations. You will find templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and simple, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support agents were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was also answered 4 hours later.
Irrespective of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, compared to other tech Websites, ActiveTrail’s customer support may leave something to be wanted. There’s no live chat window 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each and every contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and use the system to customize the messages to your customers.
Their autoresponder and event Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique business that has a small number of clients to contact, and massive corporations that can scale up to massive plans. The consumer has the leeway to choose which program works best for them.
The landing page creator is a Great way to create a distinctive promotional page to get one-off events or sales, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data in future attempts.
Together with ActiveTrail’s survey alternatives you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Technology
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the details. ActiveTrail manages everything else. You can incorporate your surveys into your automation workflows.
Choose between open-ended, solitary, multi-select and personal info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing tools. Start by selecting from one of the well-designed pre-made templates categorized with context and purpose, such as fresh technology product, restaurant advertising or vacation advertising.
At this phase, half of this work has already been performed for you. All you Have to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that significantly enhances The usefulness of the service. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your site, which adds customers to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There’s added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable variety of solutions for marketing Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Technology
Every automation procedure has a beginning and end, but in between, pick As many or as little activities as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then after a timed delay of your choosing, yet another email may be sent that reminds contacts to get goods they have in their own basket.
Several innovative functions Makes your life easier when importing data.
One of the very useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily enables you to upgrade existing contact information without having to edit and find individual contacts.
Another Superb source for contact import management is that the import Background section, which gives you an overview of all imported contacts. From here, ascertain how many contacts were added, updated, deleted, and even how many mistakes there were throughout the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly repair the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options looking for the appropriate action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to plan your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the applications readily, Selecting you won’t need to hire additional staff or spend some time training your current workforce.
ActiveTrail offers a transparent pricing tier where every single Functionality can be found across each and every tier. Users don’t need to fret about not accessing key features for picking a more affordable price plan.
The pricing is based on the number of contacts the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Technology
The email and SMS bundles have their own independent pricing models. These are one off payments where users get a set amount of emails or SMS to ship to get a set price, which is beneficial for businesses seeking to do just one email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and large companies.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster emotional bonds with existing and Prospective customers, which is very important to company seeking to construct their client base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.