Why Go With ActiveTrail Marketing Automation Tools 2016
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, and even a first-time consumer can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re trying to start a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they’re most-likely to get opened. Marketing Automation Tools 2016
The platform also allows you to Heavily customize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle many accounts, and looking for custom features for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
Together with ActiveTrail you can create Online surveys to your customers to give you feedback, helping you develop better campaigns. It’s also effective at incorporating different applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automatic interaction with clients anytime they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It enables you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 choices — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery in your account that you easily pull pictures from later on. Marketing Automation Tools 2016
The sending options are easy to Arrange according to contact lists that you can update at will. This permits you to make many variations of a targeted campaign for numerous lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially compared to site builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of choices.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more colorful and lively demonstrations. You will find templates suited for makeup companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours later.
Regardless of the Subject at hand, The customer service responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support may leave something to be wanted. There is no live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the system to personalize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give users a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited both to little boutique businesses with a few of customers to contact, and massive corporations who can scale to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to create a distinctive promotional page to get one-off events or sales, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Tools 2016
Designing and publishing a questionnaire is an easy and straightforward process. Select the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) which gives you a general index of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use robust editing programs. Begin by picking from among those most popular pre-made templates categorized by context and purpose, such as fresh tech product, restaurant advertising or holiday advertising.
At this phase, half of this work has already been done for you. All you Need to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration form into your blog, which automatically adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. Additionally, incorporate social network blocks into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communicating readers. This is very important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of solutions for promotion Automation, making sure you engage with clients on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Tools 2016
Every automation process has a beginning and end, but in between, pick As many or as few actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy goods they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact info without needing to find and edit individual contacts.
Another Superb resource for touch import management is that the import History section, which gives you an overview of imported contacts. From here, determine how many contacts have been added, deleted, updated, as well as how many errors there were during the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever need to trawl through pages of choices looking for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately which means you create complex and lively automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this manner so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge needed
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
However, the least tech-savvy user can use the applications readily, Selecting you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade where every single Functionality is available across every single tier. Users do not need to fret about not obtaining key attributes for picking a more affordable price plan.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Tools 2016
The email and SMS bundles have their own different pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to send to get a set cost, which is beneficial for companies seeking to do just one email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, like surveys, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost psychological bonds with present and Prospective customers, which is important for business looking to build their client base and expand the reach of their own brand. With reduced costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.