Why Go With ActiveTrail Marketing Automation Tools
ActiveTrail.com does not require Any sort of marketing or tech expertise, as well as a first-time user can easily walk through the dash and construct messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you’re worried your mails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they’re most-likely to get opened. Marketing Automation Tools
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions which are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and looking for custom attributes for their needs.
Ecommerce businesses and online stores.
Marketers that want to automate their client travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email these days, particularly with virtually everyone carrying a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It’s also effective at integrating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to navigate.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has used a simple website builder. It enables you to easily import your contacts enter them manually, and walks you through each process. When you hit “make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on particular dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps with an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account which you readily pull pictures from later on. Marketing Automation Tools
The sending alternatives are easy to Arrange based on contact lists that you can upgrade at will. This allows you to create multiple variations of a targeted effort for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics program.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder websites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for later repeat use. The templates include sterile or quite threadbare ones into more colorful and dynamic demonstrations. You will find templates suited to cosmetics companies looking to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and easy, even generic layouts, but every option is extremely customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer support agents were answered effectively. A customer support question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was answered 4 hours afterwards.
Irrespective of the Subject at hand, The customer support responses were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer service might leave something to be wanted. There’s no live chat window or 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the system to customize the messages for your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a way to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to little boutique business with a few of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a distinctive promotional page for one-off events or sales, and with the site’s poll and polling tools, message recipients possess the means to weigh in about what works and does not –and then integrate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Tools
Designing and publishing a survey is a simple and straightforward process. Select the query types and fill in the particulars. ActiveTrail manages everything else. You can integrate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which gives you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Start by selecting from among those well-designed pre-made templates categorized with context and purpose, such as fresh tech product, restaurant promotion or vacation advertisement.
At this phase, half of this work has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up forms, as well as buttons and widgets for Facebook and Paypal. Embedding those micro-templates is simply a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The usefulness of the ceremony. Here are a Few of the most common integrations:
· Twitter — Add an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient list, finally increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to find, like the amount of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. In addition, integrate social networking cubes to your landing pages.
Additional integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is particularly significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email advertising campaign. There is added functionality to program the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of solutions for promotion Automation, making sure you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you may want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Tools
Every automation procedure has a beginning and end, but in between, pick As many or as few activities as required. You can do just about whatever; for example, make an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email may be sent which reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact info without having to find and edit individual contacts.
Another Superb source for contact import direction is the import History section, which gives you a synopsis of imported contacts. From here, ascertain how many contacts have been added, deleted, updated, and even how many mistakes there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly fix the issue.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you never need to trawl through pages of options looking for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately which means you create complex and lively automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this way so that you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
However, even the least tech-savvy user can use the applications readily, Ensuring you won’t have to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier at which each single Performance is available across every single tier. Users do not need to worry about not accessing key features for picking a more affordable price program.
The pricing depends upon the Amount of contacts the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Tools
The email and SMS packages have their own different pricing models. All these are one off payments where users receive a set amount of emails or SMS to send to get a set price, which is useful for businesses looking to do just one email or SMS blast. For emails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps foster emotional bonds with present and Prospective clients, which is important for company looking to construct their customer base and expand the range of their brand. With low prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to sign up for ActiveTrail today.