Why Go With ActiveTrail Marketing Automation Tools Comparison
ActiveTrail.com does not need Any sort of advertising or tech experience, and even a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to start a message effort but you are worried your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages delivered to your contacts go out at the right time of day when they are most-likely to get started. Marketing Automation Tools Comparison
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analysis on your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies which manage multiple accounts, and looking for custom attributes for their demands.
Ecommerce companies and online shops.
Marketers that wish to automate their client travels.
Benefits and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would suggest operating ad Campaigns solely by email nowadays, especially with virtually everyone carrying a smart phone together at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop superior campaigns. It’s also good at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered emails is a Great way to guarantee automated interaction with customers whenever they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in multiple ways on your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you can upload images and make a gallery in your account which you readily pull pictures from later on. Marketing Automation Tools Comparison
The sending alternatives are easy to Arrange according to contact lists which you can update at will. This allows you to make multiple versions of a targeted effort for multiple lists of people with different traits and interests, which you can track through ActiveTrail’s analytics system.
This same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a rather sizable collection, there isn’t much selection, especially compared to website builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or quite threadbare ones to more colorful and lively presentations. You will find templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every alternative is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer support question sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was also answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other tech Websites, ActiveTrail’s customer service may leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for discovering when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the system to customize the messages for your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and so on. The triggering emails also give customers a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a small number of clients to contact, and large corporations that can scale up to enormous plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional site for one-off events or revenue, and with the website’s survey and polling tools, message recipients have the means to weigh in about what works and does not –and then incorporate that data in future campaigns.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Tools Comparison
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to integrate your polls into your automation workflows.
Choose between open ended, solitary, multi-select and personal info questions. In addition, select private info, a matrix of choice and Net Promoter Score (NPS) which provides you a general index of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing programs. Start by selecting from among those most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant advertising or vacation advertising.
At this stage, half of this job has already been performed for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of integrations that greatly enhances The utility of this ceremony. Here are a Few of the most common integrations:
· Twitter — Insert an ActiveTrail registration type to your site, which automatically adds customers to the ActiveTrail recipient listing, finally increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data that will otherwise be tricky to find, like the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Mail contacts that have completed a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, providing you Another avenue for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, ensuring it reaches your customers at the best time.
ActiveTrail offers a substantial number of solutions for promotion Automation, ensuring you engage with customers on a personal level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a touch celebrating their birthday, a contact or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Tools Comparison
Every automation procedure has a start and end, but in between, pick As many or as few actions as required. You can do just about anything; for example, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email may be sent which reminds contacts to buy products they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily enables you to upgrade existing contact information without having to find and edit individual contacts.
Another excellent resource for touch import direction is that the import History section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts have been inserted, deleted, updated, as well as how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever need to trawl through pages of choices searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your own leisure. The non-restrictive layout allows you to plan your automation in this manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an advantage, too.
But the least tech-savvy user can use the applications easily, Ensuring you won’t have to hire extra staff or spend some time training your existing workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across every single tier. Users don’t have to worry about not accessing key features for picking a more affordable price program.
The pricing is based on the Amount of contacts that the Company wants to Contact, starting at $500 for up to 500 contacts. Marketing Automation Tools Comparison
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of emails or SMS to ship to get a set cost, which is beneficial for companies looking to do just one email or SMS burst. For mails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a couple of clicks. Additionally, make use of more advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective clients, which is important for company looking to build their client base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.