Why Move With ActiveTrail Marketing Automation Tutorial
ActiveTrail.com doesn’t require Any sort of marketing or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re looking to initiate a message campaign but you are worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts move out in the time of day when they’re most-likely to get started. Marketing Automation Tutorial
The platform also allows you to Heavily customize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you keep up with the sort of personal interactions that are so important for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there is little to lose by choosing it for a test run.
Small and medium size businesses, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and looking for custom attributes for their needs.
Ecommerce companies and internet stores.
Marketers who wish to automate their customer journeys.
Benefits and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat restricted Selection of accessible templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest working ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with customers whenever they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to make and can be integrated in multiple ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a simple website builder. It enables you to easily export your contacts or enter them manually, and walks you through every process. When you hit “make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, Template loads having an easily customizable box of options. Here you are able to upload pictures and make a gallery on your account that you readily pull pictures from in the future. Marketing Automation Tutorial
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This permits you to create multiple versions of a targeted campaign for multiple lists of people with various traits and interests, which you can track through ActiveTrail’s analytics system.
The same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there is not much selection, especially compared to website builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from blank or quite threadbare ones to more colorful and lively presentations. You will find templates suited for cosmetics companies appearing to highlight deals, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and easy, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer support agents were answered efficiently. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client support responses were kind, helpful, and asked for clarifications so that they are of more help.
Nevertheless, compared to other tech Sites, ActiveTrail’s customer support might leave something to be desired. There is not any live chat window or 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective instrument for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with an initial campaign or two, and then use the machine to personalize the messages for your clients.
Their autoresponder and event Emails take the brainwork from keeping up with clients’ birthdays, anniversaries, vacations and the like. The tripping emails also give customers a means to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses that has a few of customers to contact, and massive corporations that can scale to massive plans. The user has the leeway to choose which program works best for them.
The landing page creator is a Great way to produce a distinctive promotional page to get one-off events or sales, and with the site’s survey and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Tutorial
Designing and publishing a survey is an easy and straightforward process. Select the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Choose between open-ended, single, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which gives you an overall index of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing programs. Begin by picking from one of the well-designed pre-made templates categorized by context and purpose, such as new tech merchandise, restaurant promotion or vacation advertising.
At this phase, half of this job has been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that significantly enhances The utility of the ceremony. Here are a Few of the most common integrations:
· WordPress — Add an ActiveTrail registration form into your blog, which automatically adds customers to the ActiveTrail recipient listing, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be difficult to discover, such as the number of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration form. In addition, incorporate social networking cubes into your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There is added functionality to program the when you want to send the SMS campaign, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a touch unsubscribing, a contact celebrating their birthday, a contact or clicking onto a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Automation Tutorial
Every automation procedure has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for example, create an automation to send subscribers an email on their birthdays, then following a timed delay of your choosing, yet another email could be sent which reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily enables you to update existing contact info without needing to find and edit individual contacts.
Another excellent source for touch import direction is the import History section, which gives you an overview of all imported contacts. From here, ascertain how many contacts were added, deleted, updated, and even how many errors there were throughout the importation process.
Errors rows and wrong formatting are flagged up providing you the Chance to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is unexpectedly user-friendly as it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the appropriate action, making it appropriate for those new to marketing automation.
Everything about the interface is placed and arranged, Ultimately meaning you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout enables you to plan your automation in such a manner so that you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
But even the least tech-savvy user can use the software easily, Ensuring you won’t need to hire extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Functionality is available across every single tier. Users do not need to fret about not accessing key attributes for choosing a more affordable price program.
The pricing depends upon the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Tutorial
The email and SMS bundles have their own independent pricing models. All these are one off payments where consumers receive a set amount of emails or SMS to ship for a set cost, which is useful for companies seeking to perform just one email or SMS burst. For emails, the starting price point is $25 to get 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service great for small, medium and massive businesses.
This program solution melts the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with existing and Prospective clients, which is important for company seeking to build their customer base and expand the reach of their brand. With low prices and higher usability, ActiveTrail is a great selection for marketing campaigns.
Click here to sign up for ActiveTrail today.