Why Go With ActiveTrail Marketing Automation Vendor Comparison
ActiveTrail.com does not require Any sort of marketing or tech expertise, and even a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good option if you’re trying to initiate a message effort but you’re worried your mails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts go out at the time of day when they’re most-likely to get started. Marketing Automation Vendor Comparison
The platform also allows you to Heavily customize the messages so they don’t come off as form letters or spam, and includes detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and the like), helping you keep up with the sort of personal interactions that are so important for a business. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for a single marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom attributes for their needs.
Ecommerce businesses and internet stores.
Marketers that wish to automate their client travels.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer service
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Solid customer service
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everyone carrying a intelligent phone with them at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop better campaigns. It is also good at incorporating other applications into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message list, helping you follow-up and preserve your contact base.
ActiveTrail’s sign-up types are Simple to make and can be incorporated in multiple manners in your newsletters and email. Just like almost everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a simple site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit on”make an email” you get 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email that will be sent automatically according to an RSS feed).
After clicking on your choice, a template heaps with an easily customizable box of alternatives. Here you are able to upload pictures and create a gallery in your account which you readily pull images from in the future. Marketing Automation Vendor Comparison
The shipping alternatives are easy to Arrange based on contact lists that you can upgrade at will. This permits you to make many versions of a targeted effort for numerous lists of individuals with various traits and interests, which you may monitor through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there is not much selection, especially compared to website builder websites which provide hundreds, even thousands of potential templates.
Nonetheless, there are a reasonable Variety of choices.
The platform allows you to save Your templates for later repeat usage. The templates range from sterile or very threadbare ones to more colorful and dynamic presentations. You will find templates suited for cosmetics companies appearing to highlight prices, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for families and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photographs and simple, even generic designs, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer support representatives were answered efficiently. A customer service question sent through the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they could be of more assistance.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer support might leave something to be wanted. There’s not any live chat window or 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the machine to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork out of keeping up with clients’ birthdays, anniversaries, holidays and so on. The tripping emails also give users a means to reach out to customers if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to small boutique businesses with a small number of customers to contact, and large corporations who can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page to get one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and doesn’t–and then integrate that data in future attempts.
Together with ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Automation Vendor Comparison
Designing and publishing a questionnaire is a simple and straightforward procedure. Pick the question types and fill in the details. ActiveTrail manages everything else. You are able to incorporate your surveys into your automation workflows.
Pick between open-ended, solitary, multi-select and personal info questions. Additionally, select private information, a matrix of choice and Net Promoter Score (NPS) which provides you an overall index of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing programs. Start by picking from among those well-designed pre-made templates categorized by purpose and context, such as fresh tech product, restaurant advertising or vacation advertising.
At this phase, half of this job has already been performed for you. All you Have to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of all integrations that significantly enhances The utility of the ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be tricky to find, like the number of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable number of options for promotion Automation, ensuring you engage with clients on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Activates you might want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Automation Vendor Comparison
Every automation process has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, make an automation to send readers an email in their birthdays, then following a timed delay of your choice, another email could be sent that reminds contacts to get products that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the risk of creating duplicate contacts, but it easily lets you update existing contact info without having to edit and find individual contacts.
Another excellent resource for touch import management is the import Background section, which provides you a synopsis of all imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were during the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Chance to rapidly fix the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation procedure, and you never have to trawl through pages of options looking for the proper action, which makes it appropriate for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately which means you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your leisure. The non-restrictive design allows you to organize your automation in this way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the software readily, Selecting you won’t need to hire additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where each single Performance is available across each and every tier. Users don’t have to fret about not accessing key attributes for picking a cheaper price program.
The pricing depends upon the Amount of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Automation Vendor Comparison
The email and SMS packages have their own different pricing versions. These are one off payments where users get a set amount of mails or SMS to send for a set cost, which is useful for businesses looking to perform just one email or SMS burst. For mails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of more advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective clients, which is important for business seeking to build their customer base and expand the range of their brand. With reduced prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.