Why Go With ActiveTrail Marketing Automation Workflow
ActiveTrail.com doesn’t need Any sort of marketing or tech expertise, and even a first-time user can easily walk through the dash and assemble messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you’re worried your emails will go to the spam folder or simply will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust accordingly, so that messages sent to your contacts go out at the right time of day when they are most-likely to get started. Marketing Automation Workflow
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and includes detailed reports and analysis in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), helping you stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by choosing it for a test run.
Small and medium size companies, that are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services that handle many accounts, and looking for custom features for their demands.
Ecommerce companies and online stores.
Marketers that want to automate their customer journeys.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat limited Selection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your customers to give you feedback, helping you develop better campaigns. It’s also good at integrating different applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up types are Easy to create and can be incorporated in numerous ways in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It allows you to easily import your contacts enter them manually, and walks you through every process. When you hit “create an email” you get 5 choices — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the person automatically on particular dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, Template heaps having an easily customizable box of options. Here you are able to upload pictures and create a gallery on your account that you readily pull images from in the future. Marketing Automation Workflow
The shipping options are easy to Arrange according to contact lists that you can update at will. This allows you to make many versions of a targeted campaign for multiple lists of individuals with different traits and interests, which you can track through ActiveTrail’s analytics system.
The Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there isn’t much selection, especially compared to site builder sites which offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates range from sterile or very threadbare ones into more vibrant and dynamic presentations. You will find templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photos and simple, even generic designs, but every alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service agents were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Irrespective of the topic at hand, The customer service answers were kind, helpful, and asked for clarifications to ensure they are of more help.
Nevertheless, compared to other technology Sites, ActiveTrail’s customer support might leave something to be desired. There is no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive delivery Is a great instrument for determining when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and then use the system to personalize the messages to your clients.
Their autoresponder and occasion Mails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited equally to small boutique business that has a small number of clients to contact, and massive corporations who can scale up to enormous plans. The user has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to create a special promotional site for one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data from future attempts.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, ultimately taking some of the guesswork out and giving you the confidence to serve their own needs better. Marketing Automation Workflow
Designing and publishing a survey is a simple and straightforward procedure. Pick the question types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls in to your automation workflows.
Pick between open ended, single, multi-select and private info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart with simple robust editing tools. Start by selecting from one of the most popular pre-made templates categorized by context and purpose, such as new technology merchandise, restaurant advertising or vacation advertisement.
At this stage, half of the work has already been done for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save cubes as a template for later usage.
ActiveTrail has an exhaustive list of all integrations that significantly enhances The utility of the ceremony. Here are some of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to discover, such as the number of contacts opening your mails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration type. In addition, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Establishing an email advertising campaign. There is added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your customers at the most optimal time.
ActiveTrail Provides a Considerable number of options for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you may want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking onto a link.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Automation Workflow
Every automation process has a beginning and end, but in between, pick As many or as few actions as required. You can do just about whatever; for example, create an automation to send readers an email in their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to get products that they have in their basket.
Several advanced functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without needing to find and edit individual contacts.
Another Superb resource for touch import management is the import Background section, which gives you an overview of all imported contacts. From here, determine how many contacts were inserted, updated, deleted, and even how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up providing you the Opportunity to rapidly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you don’t ever have to trawl through pages of options looking for the proper action, which makes it suitable for all those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this manner so that you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in just a few clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, too.
But even the least tech-savvy user can use the applications easily, Ensuring you won’t have to employ additional staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing tier where each single Performance is available across every single tier. Users do not have to worry about not accessing key attributes for choosing a cheaper price program.
The pricing depends upon the number of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Automation Workflow
The email and SMS packages have their own different pricing versions. These are one off payments where consumers receive a set amount of emails or SMS to ship to get a set price, which is beneficial for businesses looking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like surveys, landing pages, A/B analytics and testing.
Total, ActiveTrail helps foster psychological bonds with existing and Prospective customers, which is important for business looking to construct their client base and expand the range of their own brand. With reduced prices and high usability, ActiveTrail is a great choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.