Why Move With ActiveTrail Marketing Campaign Automation
ActiveTrail.com does not need Any kind of marketing or tech expertise, as well as a first-time user can walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust so, so that messages delivered to your contacts go out at the time of day when they are most-likely to get started. Marketing Campaign Automation
The system also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the sort of personal interactions that are so crucial for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by taking it for a test run.
Small and medium size businesses, who are searching for a single marketing package which includes email, SMS, automations, popups and landing pages.
Digital agencies that manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and online stores.
Marketers who want to automate their customer travels.
Benefits and Disadvantages
Landing page builder
Easy to use
Responsive customer support
Somewhat restricted collection of accessible templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign founder
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would indicate operating ad Campaigns solely by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, instantaneous notes.
With ActiveTrail you can create Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at integrating other programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no coding experience to browse.
Setting up triggered mails is a Fantastic way to guarantee automated interaction with clients anytime they leave a message list, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up types are Simple to create and can be integrated in multiple ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has used a easy website builder. It enables you to easily export your contacts or enter them manually, and walks you through each procedure. When you hit “make an email” you receive 5 choices — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically according to an RSS feed).
After clicking on your choice, a template loads with an easily customizable box of options. Here you can upload images and create a gallery in your account which you easily pull pictures from in the future. Marketing Campaign Automation
The shipping options are easy to Arrange based on contact lists which you can update at will. This permits you to create many versions of a targeted effort for numerous lists of people with various traits and interests, which you can monitor through ActiveTrail’s analytics program.
The Exact Same simplicity of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder sites that offer hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Variety of options.
The platform Permits You to save Your templates for after repeat use. The templates range from sterile or very threadbare ones to more vibrant and dynamic presentations. You will find templates suited for cosmetics companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photographs and simple, even generic designs, but each option is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the same period was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they are of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service may leave something to be desired. There’s not any live chat window 24/7, 1-800 hotline to get in the heat of the moment.
ActiveTrail’s predictive Shipping Is a great tool for determining when and how each contact reads mails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two, and then use the system to customize the messages for your clients.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses that has a small number of customers to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which plan works best for them.
The landing page creator is a Great way to produce a special promotional page for one-off events or sales, and with the website’s poll and polling tools, message recipients have the means to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
Together with ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking some of the guesswork out and giving you the confidence to serve their needs better. Marketing Campaign Automation
Designing and publishing a questionnaire is an easy and straightforward procedure. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can incorporate your surveys into your automation workflows.
Pick between open ended, solitary, multi-select and private info questions. Additionally, select personal info, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by selecting from one of those most popular pre-made templates categorized with context and purpose, such as fresh tech product, restaurant advertising or holiday advertisement.
At this stage, half of the work has been done for you. All you Need to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are essentially micro-templates Such as blocks of text, images, sign-up forms, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your own creations. Save blocks as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· WordPress — Add an ActiveTrail registration form to your site, which adds customers to the ActiveTrail recipient listing, ultimately raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the amount of contacts opening your emails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, integrate social network blocks to your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, giving you Another route for communication readers. This is very significant with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email marketing campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a substantial number of solutions for marketing Automation, ensuring you engage with clients on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, a touch or clicking on a link.
Each template is fully customizable, and you can create your personal Automation entirely from scratch. Marketing Campaign Automation
Every automation process has a beginning and end, but in between, select As many or as few activities as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choosing, yet another email could be sent which reminds contacts to buy goods that they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it easily lets you upgrade existing contact info without needing to find and edit individual contacts.
Another excellent resource for contact import management is that the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts were inserted, deleted, updated, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly as it consists of an Intuitive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever have to trawl through pages of options looking for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and dynamic automations without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your own leisure. The non-restrictive design allows you to plan your automation in such a way so you know it.
Bunch of useful templates
The service includes email templates for emails and newsletters that Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an advantage, too.
But the least tech-savvy user can use the software easily, Ensuring you won’t have to hire additional staff or spend time training your current workforce.
ActiveTrail Provides a transparent pricing grade where each single Performance can be found across each and every tier. Users don’t have to worry about not obtaining key attributes for picking a cheaper price plan.
The pricing depends upon the number of contacts the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Campaign Automation
The email and SMS bundles have their own independent pricing models. All these are one off payments where users get a fixed quantity of mails or SMS to ship for a set cost, which is beneficial for companies seeking to do a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This program solution melts the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. In addition, make use of advanced solutions, such as polls, landing pages, A/B analytics and testing.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is very important to company seeking to construct their customer base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a great choice for marketing campaigns.
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