Why Go With ActiveTrail Marketing Campaign Workflow
ActiveTrail.com doesn’t require Any sort of marketing or tech experience, as well as a first-time user can walk through the dashboard and construct messages on easy, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to start a message campaign but you’re worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and helps you adjust accordingly, so that messages sent to your contacts move out in the right time of day when they are most-likely to get started. Marketing Campaign Workflow
The platform also allows you to Heavily personalize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics in your own messages. The autoresponder can help you schedule future messages to contacts (for birthdays and so on ), assisting you to stay informed about the type of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size companies, who are searching for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and searching for custom attributes for their needs.
Ecommerce businesses and internet stores.
Marketers who wish to automate their client travels.
Advantages and Disadvantages
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns solely by email these days, especially with virtually everyone carrying a intelligent phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, helping you develop better campaigns. It is also effective at incorporating different applications in your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered emails is a Fantastic way to ensure automatic interaction with clients anytime they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be integrated in numerous ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It allows you to easily import your contacts or enter them manually, and walks you through each process. When you hit “make an email” you get 5 choices — routine email (either using a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of options. Here you can upload pictures and make a gallery in your account that you readily pull images from later on. Marketing Campaign Workflow
The shipping alternatives are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make multiple versions of a targeted campaign for multiple lists of people with different traits and interests, which you may track through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to website builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for later repeat use. The templates range from blank or very threadbare ones into more colorful and lively demonstrations. There are templates suited to cosmetics companies looking to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings Appear to rely Marginally heavily on stock photos and simple, even generic layouts, but each option is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service agents were answered effectively. A customer service question sent via the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Irrespective of the topic at hand, The client support responses were kind, helpful, and asked for clarifications so that they could be of more assistance.
Nevertheless, compared to other technology Websites, ActiveTrail’s customer service might leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to get in the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective instrument for determining when and how each contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two, and then use the machine to personalize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, vacations and the like. The tripping emails also give users a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses that has a few of customers to contact, and large corporations that can scale up to massive plans. The user has the leeway to decide which program works best for them.
The landing page founder is a Fantastic way to create a special promotional page for one-off events or sales, and with the website’s survey and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future campaigns.
Together with ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Campaign Workflow
Designing and publishing a survey is a simple and straightforward process. Select the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your surveys into your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of choice and Net Promoter Score (NPS) which gives you a general indicator of customer satisfaction.
ActiveTrail sets itself apart using simple powerful editing tools. Begin by picking from among those most popular pre-made templates categorized by purpose and context, such as new technology product, restaurant promotion or vacation advertisement.
At this stage, half of the job has been performed for you. All you Need to do is edit the text and images to suit your business.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, images, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of this ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration form to your blog, which automatically adds customers to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, providing you with easy access to your Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the percentage of contacts making a buy.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. In addition, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and similar to Setting up an email advertising campaign. There’s the added functionality to schedule the when you would like to send the SMS effort, making sure it reaches your customers at the best time.
ActiveTrail offers a substantial number of solutions for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a contact unsubscribing, a touch celebrating their birthday, a contact or clicking on a link.
Each template is fully customizable, and you can create your own Automation entirely from scratch. Marketing Campaign Workflow
Every automation procedure has a beginning and end, but in between, select As many or as little activities as required. You can do just about anything; for example, create an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email could be sent which reminds contacts to get products they have in their own basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to update existing contact information without needing to find and edit individual contacts.
Another excellent resource for contact import direction is the import Background section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been added, updated, deleted, as well as how many mistakes there were throughout the importation procedure.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is straightforward and clutter free which makes navigation A breeze. The dashboard features four big widgets for email, contacts, landing pages and reports, all of which are clearly segmented.
The editing interface is remarkably user-friendly since it consists of an Instinctive visual pipeline which designed with brevity in mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of choices searching for the proper action, making it suitable for all those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complex and dynamic automations with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in such a manner so you understand it.
Bunch of useful templates
The service includes email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge required
Users don’t need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t have to employ extra staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which each single Functionality can be found across each and every tier. Users don’t need to fret about not accessing key attributes for choosing a cheaper price program.
The pricing is based on the number of contacts the business wants to Contact, starting at $500 for up to 500 contacts. Marketing Campaign Workflow
The email and SMS packages have their own different pricing models. All these are one off payments where users receive a fixed quantity of emails or SMS to ship to get a set cost, which is useful for businesses looking to perform a single email or SMS burst. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive businesses.
This software solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. In addition, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to company looking to construct their customer base and expand the range of their brand. With reduced prices and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.