Why Go With ActiveTrail Marketing Cloud Email
ActiveTrail.com doesn’t require Any kind of advertising or tech expertise, and even a first-time user can easily walk through the dashboard and assemble messages on simple, elegant templates. ActiveTrail is a fantastic option if you’re trying to initiate a message effort but you are worried your emails will go to the spam folder or just won’t get read. The predictive delivery collects data on who opened the emails and when, and helps you adjust accordingly, so that messages sent to your contacts move out in the time of day when they are most-likely to get started. Marketing Cloud Email
The platform also allows you to Heavily customize the messages so they don’t come off as type letters or spam, and contains detailed reports and analytics on your own messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and so on ), helping you stay informed about the sort of personal interactions which are so important for a business enterprise. ActiveTrail.com offers a free 30-day trial, so there’s little to lose by choosing it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that manage many accounts, and searching for custom attributes for their demands.
Ecommerce businesses and internet shops.
Marketers that wish to automate their customer journeys.
Benefits and Disadvantages
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted collection of available templates
Many users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page founder
Autoresponder campaign creator
SMS campaign founder
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with spam regulations
More Reasons to Choose ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email these days, especially with virtually everybody carrying out a smart phone together at just about all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
With ActiveTrail you can create Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also good at integrating different programs in your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no coding experience to navigate.
Setting up triggered mails is a Great way to guarantee automated interaction with customers whenever they leave a message listing, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in numerous manners in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anybody who has employed a simple website builder. It allows you to easily import your contacts or enter them manually, and walks you through each procedure. When you hit on”create an email” you receive 5 options — routine email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of alternatives. Here you can upload images and make a gallery in your account that you readily pull images from later on. Marketing Cloud Email
The sending options are easy to Arrange according to contact lists which you can upgrade at will. This permits you to create multiple variations of a targeted campaign for multiple lists of individuals with various traits and interests, which you may track through ActiveTrail’s analytics program.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much variety, especially not compared to site builder sites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a fair Number of choices.
The platform allows you to save Your templates for later repeat use. The templates range from sterile or quite threadbare ones to more colorful and dynamic demonstrations. You will find templates suited for makeup companies appearing to highlight prices, auto dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but each alternative is highly customizable.
Helpful customer service is a Strong quality of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer support question sent through the site’s contact form at 9pm on a Saturday night (CST) was answered 4 hours while an email sent to the customer service email at the exact same period was answered 4 hours afterwards.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they could be of more help.
That said, in comparison to other technology Websites, ActiveTrail’s customer service may leave something to be desired. There’s no live chat window or 24/7, 1-800 hotline to contact in the heat of the moment.
ActiveTrail’s predictive delivery Is a great tool for determining when and how each contact reads emails, so you aren’t only carpet-bombing your contact list and hoping for the best. You can try out what works with a first campaign or two and use the machine to customize the messages to your customers.
Their autoresponder and occasion Emails take the brainwork out of keeping up with clients’ birthdays, anniversaries, vacations and the like. The triggering emails also give customers a means to reach out to customers if/when they decide to opt out.
ActiveTrail’s competitive pricing Plans are well-suited both to little boutique businesses with a small number of clients to contact, and massive corporations that can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Fantastic way to produce a special promotional page to get one-off events or revenue, and with the website’s poll and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then incorporate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Cloud Email
Designing and publishing a questionnaire is a simple and straightforward process. Pick the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your polls in to your automation workflows.
Choose between open-ended, solitary, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use robust editing tools. Begin by picking from among the most popular pre-made templates categorized with context and purpose, such as fresh tech product, restaurant promotion or vacation advertisement.
At this stage, half of this job has already been performed for you. All you Need to do is edit the text and images to fit your business.
Users can add pre-defined’blocks’ that are basically micro-templates Such as blocks of text, pictures, sign-up forms, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your own creations. Save blocks as a template for later use.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of the service. Here are a Few of the most Frequent integrations:
· Twitter — Add an ActiveTrail registration type into your blog, which automatically adds customers to the ActiveTrail recipient list, finally raising the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your client list, providing you with easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to discover, such as the amount of contacts opening your mails, their demographics or the proportion of contacts creating a buy.
· Facebook Lead Ads — Mail contacts which have finished a Facebook registration form. In addition, integrate social network blocks into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
Together with ActiveTrail, you can send text messages to contacts, providing you Another avenue for communicating readers. This is very significant with the ubiquity of cell phone usage.
Contacting users through text is a cheap and simple process, and much like Setting up an email advertising campaign. There’s added functionality to program the when you would like to send the SMS effort, ensuring it reaches your clients at the most optimal time.
ActiveTrail offers a substantial number of options for marketing Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking onto a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Cloud Email
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choosing, yet another email could be sent which reminds contacts to get goods they have in their basket.
Several innovative functions Makes your life simpler when importing data.
One of the most useful is that the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact info without needing to find and edit individual contacts.
Another Superb source for touch import management is that the import Background section, which gives you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many errors there were throughout the importation procedure.
Errors rows and wrong formatting are flagged up giving you the Opportunity to rapidly fix the matter.
Advantages of ActiveTrail
The interface is simple and clutter free That Makes navigation A breeze. The dash features four big widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is remarkably user-friendly as it comprises of an Intuitive visual pipeline which designed with brevity in your mind.
You are never more than 2-3 clicks away from adding a second step to your Automation procedure, and you don’t ever have to trawl through pages of choices searching for the proper action, which makes it suitable for those new to marketing automation.
Everything about the interface is placed and organized, Ultimately meaning you create complicated and lively automation without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto at your own leisure. The non-restrictive design enables you to organize your automation in this manner so you understand it.
Bunch of useful templates
The service comes with email templates for newsletters and emails which Are easily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a few clicks.
No specialized knowledge needed
Users do not need practical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the software easily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across every single tier. Users don’t need to fret about not obtaining key attributes for choosing a cheaper price plan.
The pricing is based on the Amount of contacts that the business wants to Contact, beginning at $7 for up to 500 contacts. Marketing Cloud Email
The email and SMS bundles have their own different pricing versions. These are one off payments where users receive a set amount of emails or SMS to send to get a set price, which is beneficial for businesses looking to do a single email or SMS blast. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and massive companies.
This software solution knocks down the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, like polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for company seeking to construct their client base and expand the reach of their own brand. With low costs and higher usability, ActiveTrail is a fantastic selection for marketing campaigns.
Click here to subscribe to ActiveTrail today.