Why Move With ActiveTrail Marketing Cloud Email Automation
ActiveTrail.com does not need Any kind of marketing or tech experience, and even a first-time consumer can easily walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a fantastic option if you’re trying to start a message campaign but you are worried your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages sent to your contacts go out in the right time of day when they’re most-likely to get opened. Marketing Cloud Email Automation
The platform also allows you to Heavily customize the messages so that they don’t come off as type letters or spam, and includes detailed reports and analytics in your messages. The autoresponder helps you schedule future messages to contacts (such as birthdays and the like), assisting you to stay informed about the sort of personal interactions which are so crucial for a business enterprise. ActiveTrail.com delivers a free 30-day trial, therefore there’s little to lose by taking it for a test run.
Small and medium size businesses, who are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital agencies which handle multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers that wish to automate their customer travels.
Advantages and Disadvantages
Landing page builder
Easy to use
Responsive customer service
Somewhat restricted Selection of available templates
Many customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing programs
Landing page creator
Autoresponder campaign founder
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Solid customer support
Compliant with spam regulations
More Reasons to Select ActiveTrail
No one would indicate operating ad Campaigns exclusively by email nowadays, especially with virtually everybody carrying out a smart phone with them at just about all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your connections with quick, instantaneous notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, assisting you to develop superior campaigns. It is also good at integrating different programs into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers anytime they leave a message listing, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up forms are Simple to make and can be incorporated in numerous ways in your email and newsletters. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anyone who has employed a simple website builder. It enables you to easily import your contacts or enter them manually, and walks you through each process. When you hit on”create an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (create two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when a person unsubscribes or subscribes), along with RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps having an easily customizable box of alternatives. Here you are able to upload images and make a gallery on your account which you readily pull images from later on. Marketing Cloud Email Automation
The shipping alternatives are easy to Arrange based on contact lists which you can update at will. This allows you to create multiple variations of a targeted campaign for multiple lists of people with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
This Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail currently offers 30 Templates for newsletters and 25 for landing pages. While that’s a relatively sizable collection, there is not much variety, especially compared to site builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for after repeat usage. The templates range from sterile or very threadbare ones into more colorful and lively presentations. There are templates suited to makeup companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for households and holiday-goers.
The offerings seem to rely Marginally heavily on stock photographs and simple, even generic layouts, but every option is highly customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no small thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer support representatives were answered efficiently. A customer service query sent through the website’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at precisely the same period was answered 4 hours afterwards.
Irrespective of the topic at hand, The client service answers were kind, helpful, and asked for clarifications so that they are of more assistance.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to contact from the warmth of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for determining when and how each contact reads mails, so you aren’t only carpet-bombing your contact list and hoping for the best. You are able to try out what works with an initial campaign or two and then use the system to customize the messages to your customers.
Their autoresponder and occasion Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a means to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to little boutique businesses with a few of clients to contact, and massive corporations who can scale up to massive plans. The consumer has the leeway to decide which plan works best for them.
The landing page creator is a Fantastic way to produce a distinctive promotional page to get one-off events or revenue, and with the website’s survey and polling tools, message recipients possess the means to weigh in about what works and doesn’t–and then integrate that data in future campaigns.
With ActiveTrail’s survey alternatives you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing Cloud Email Automation
Designing and publishing a questionnaire is an easy and straightforward process. Select the query types and fill in the particulars. ActiveTrail takes care of everything else. You can incorporate your surveys in to your automation workflows.
Choose between open ended, solitary, multi-select and private info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you a general indicator of consumer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing tools. Begin by picking from among those well-designed pre-made templates categorized with context and purpose, such as new technology product, restaurant advertising or holiday advertising.
At this stage, half of this work has been performed for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Like blocks of text, pictures, sign-up types, as well as widgets and buttons for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save cubes as a template for later usage.
ActiveTrail has a comprehensive list of integrations that greatly enhances The usefulness of this service. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration type into your blog, which automatically adds users to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing efforts.
· SalesForce — Synchronize your client list, giving you easy access to your Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be tricky to find, such as the number of contacts opening your mails, their demographics or the percentage of contacts making a purchase.
· Facebook Lead Ads — Email contacts which have completed a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Other integrations comprise Cashcow, Optimove, Personalics, Excel and most CRM platforms.
Together with ActiveTrail, you are able to send text messages to contacts, giving you Another route for communication readers. This is very significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your customers at the best time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with customers on an individual level, while also freeing yourself from repetitive actions.
ActiveTrail contains nine templates to account for the most common Triggers you might want to send an email for, like a touch unsubscribing, a contact celebrating their birthday, a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Cloud Email Automation
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then following a timed delay of your choice, another email may be sent that reminds contacts to buy goods that they have in their basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it easily lets you upgrade existing contact info without having to edit and find individual contacts.
Another Superb resource for touch import management is that the import History section, which gives you a synopsis of all imported contacts. From here, determine how many contacts have been inserted, updated, deleted, as well as how many mistakes there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Chance to rapidly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, That Makes navigation A breeze. The dash features four large widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly as it consists of an Instinctive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding another step to your Automation procedure, and you never need to trawl through pages of choices searching for the appropriate action, which makes it appropriate for those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and dynamic automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your own leisure. The non-restrictive design allows you to organize your automation in this way so you understand it.
Bunch of useful templates
The service comes with email templates for emails and newsletters which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge required
Users don’t need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, though it’s always an edge, as always.
However, even the least tech-savvy user can use the applications readily, Selecting you won’t need to hire extra staff or spend time training your current workforce.
ActiveTrail offers a transparent pricing grade at which every single Functionality can be found across each and every tier. Users do not have to worry about not accessing key features for choosing a cheaper price plan.
The pricing depends upon the Amount of contacts the Company wants to Contact, beginning at $500 for up to 500 contacts. Marketing Cloud Email Automation
The email and SMS packages have their own independent pricing versions. All these are one off payments where consumers get a set amount of mails or SMS to ship to get a set price, which is beneficial for businesses seeking to do just one email or SMS blast. For emails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution melts the challenges inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with only a few clicks. Additionally, make use of advanced solutions, such as surveys, landing pages, A/B testing and analytics.
Total, ActiveTrail helps foster psychological bonds with present and Prospective customers, which is very important to business looking to construct their customer base and expand the reach of their brand. With reduced costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.