Why Move With ActiveTrail Marketing Cloud Software
ActiveTrail.com does not need Any kind of advertising or tech experience, and even a first-time consumer can easily walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to initiate a message effort but you’re concerned your emails will go to the spam folder or simply won’t get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust so, so that messages delivered to your contacts move out at the right time of day when they’re most-likely to get opened. Marketing Cloud Software
The platform also allows you to Heavily customize the messages so that they do not come off as type letters or spam, and includes detailed reports and analytics on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by taking it for a test run.
Small and medium size businesses, that are searching for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services which handle multiple accounts, and searching for custom features for their needs.
Ecommerce companies and online stores.
Marketers who wish to automate their customer travels.
Benefits and Cons
Landing webpage builder
Easy to use
Responsive customer service
Somewhat restricted Selection of available templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer service
Compliant with spam regulations
More Reasons to Select ActiveTrail
Nobody would suggest operating ad Campaigns exclusively by email nowadays, particularly with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can make Online surveys to your customers to give you feedback, assisting you to develop better campaigns. It is also effective at integrating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to navigate.
Setting up triggered emails is a Great way to guarantee automatic interaction with customers whenever they leave a message list, helping you follow along with preserve your contact base.
ActiveTrail’s sign-up types are Easy to make and can be incorporated in multiple manners on your newsletters and email. Just like almost everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and should be somewhat familiar to anyone who has employed a easy website builder. It enables you to easily export your contacts enter them manually, and walks you through each procedure. When you hit “create an email” you receive 5 options — regular email (either using a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be sent to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when someone unsubscribes or subscribes), along with RSS email (an email that will be sent automatically based on an RSS feed).
After clicking on your selection, Template loads having an easily customizable box of alternatives. Here you can upload images and create a gallery on your account which you readily pull images from in the future. Marketing Cloud Software
The shipping options are easy to Arrange according to contact lists that you can update at will. This allows you to create many variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may track through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much selection, especially not compared to site builder websites which offer hundreds, even thousands of possible templates.
Nonetheless, there are a fair Variety of options.
The platform Permits You to save Your templates for after repeat usage. The templates range from sterile or quite threadbare ones to more colorful and dynamic presentations. You will find templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photographs and easy, even generic designs, but every option is highly customizable.
Helpful customer service is a Powerful feature of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at precisely the same time was answered 4 hours later.
Regardless of the topic at hand, The client support answers were kind, helpful, and asked for clarifications so that they could be of more help.
Nevertheless, in comparison to other technology Websites, ActiveTrail’s customer support might leave something to be desired. There’s no live chat window 24/7, 1-800 hotline to get from the warmth of the moment.
ActiveTrail’s predictive Shipping Is an effective tool for discovering when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to try out what works with a first campaign or two and use the system to personalize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with customers’ birthdays, anniversaries, holidays and so on. The triggering emails also give customers a way to reach out to customers if/when they decide to go out.
ActiveTrail’s competitive pricing Strategies are well-suited both to small boutique businesses that has a few of customers to contact, and massive corporations who can scale to massive plans. The consumer has the leeway to choose which plan works best for them.
The landing page founder is a Great way to produce a special promotional site for one-off events or sales, and with the website’s poll and polling tools, message recipients have the capacity to weigh in about what works and does not –and then integrate that data in future attempts.
With ActiveTrail’s survey solutions you can learn a great deal about your End-users and their demographics, ultimately taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Cloud Software
Designing and publishing a survey is a simple and straightforward procedure. Select the question types and fill in the details. ActiveTrail manages everything else. You can integrate your surveys in to your automation workflows.
Choose between open ended, single, multi-select and personal info questions. In addition, select personal information, a matrix of selection and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart using easy-to-use powerful editing programs. Begin by selecting from among the well-designed pre-made templates categorized by context and purpose, such as fresh technology product, restaurant promotion or holiday advertisement.
At this phase, half of this job has already been performed for you. All you Have to do is edit the text and graphics to fit your organization.
Users can add pre-defined’blocks’ that are essentially micro-templates Like blocks of text, pictures, sign-up forms, and even buttons and widgets for Facebook and Paypal. Embedding these micro-templates is simply a case of dragging and dropping them into your creations. Save blocks as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of this ceremony. Here are some of the most common integrations:
· WordPress — Add an ActiveTrail registration type into your site, which automatically adds users to the ActiveTrail recipient listing, finally raising the size and efficiency of your email marketing efforts.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts inside ActiveTrail.
· Google Analytics — Ascertain data which will otherwise be difficult to find, like the number of contacts opening your mails, their demographics or the proportion of contacts making a purchase.
· Facebook Lead Ads — Mail contacts that have finished a Facebook registration type. Additionally, integrate social networking cubes to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and most CRM platforms.
With ActiveTrail, you can send text messages to contacts, giving you Another route for communicating subscribers. This is particularly significant with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and similar to Setting up an email advertising campaign. There is added functionality to schedule the when you want to send the SMS effort, ensuring it reaches your customers at the most optimal time.
ActiveTrail offers a Considerable variety of options for promotion Automation, ensuring you engage with customers on an individual level, while also preventing yourself from repetitive activities.
ActiveTrail contains nine templates to account for the most common Activates you may want to send an email for, such as a touch unsubscribing, a touch celebrating their birthday, either a touch or clicking on a link.
Every template is fully customizable, and you can create your personal Automation completely from scratch. Marketing Cloud Software
Every automation procedure has a start and end, but in between, pick As many or as little activities as required. You can do just about whatever; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email may be sent that reminds contacts to buy products that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the danger of creating duplicate contacts, but it readily lets you upgrade existing contact information without needing to edit and find individual contacts.
Another excellent resource for contact import management is that the import Background section, which provides you a synopsis of imported contacts. From here, determine how many contacts were added, updated, deleted, as well as how many errors there were throughout the importation process.
Errors rows and incorrect formatting are flagged up giving you the Opportunity to rapidly repair the issue.
Advantages of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dash features four large widgets for emailcontacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Intuitive visual pipeline that designed with brevity in mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation procedure, and you never have to trawl through pages of options searching for the appropriate action, making it suitable for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately meaning you create complicated and lively automations without any training.
The free-form interactive whiteboard allows you to drag-and-drop actions Onto in your leisure. The non-restrictive layout allows you to plan your automation in this manner so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to create professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No specialized knowledge needed
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, too.
However, even the least tech-savvy user can use the software easily, Selecting you won’t need to employ additional staff or spend some time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Performance is available across each and every tier. Users don’t need to fret about not accessing key attributes for picking a cheaper price plan.
The pricing depends upon the Amount of contacts that the business wants to Contact, starting at $7 for up to 500 contacts. Marketing Cloud Software
The email and SMS bundles have their own different pricing models. These are one off payments where users get a fixed quantity of emails or SMS to ship to get a set price, which is useful for businesses looking to perform a single email or SMS blast. For mails, the starting price point is $25 for 1000 emails. For SMS, the starting price point is $41 for for 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive companies.
This program solution melts the hurdles inherent with marketing. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Overall, ActiveTrail helps boost emotional bonds with existing and Prospective customers, which is important for company looking to build their customer base and expand the range of their brand. With low prices and higher usability, ActiveTrail is a great choice for marketing campaigns.
Click here to sign up for ActiveTrail today.