Why Move With ActiveTrail Marketing For Software Companies
ActiveTrail.com does not need Any kind of advertising or tech expertise, as well as a first-time user can walk through the dashboard and construct messages on simple, elegant templates. ActiveTrail is a fantastic alternative if you’re looking to start a message effort but you are concerned your emails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the mails and if, and helps you adjust so, so that messages delivered to your contacts go out in the right time of day when they are most-likely to get started. Marketing For Software Companies
The platform also allows you to Heavily personalize the messages so they do not come off as type letters or spam, and includes detailed reports and analytics in your own messages. The autoresponder helps you schedule future messages to contacts (for birthdays and so on ), helping you keep up with the type of personal interactions which are so crucial for a business. ActiveTrail.com delivers a free 30-day trial, therefore there is little to lose by choosing it for a test run.
Small and medium size businesses, that are looking for one marketing suite that includes email, SMS, automations, popups and landing pages.
Digital services that handle multiple accounts, and searching for custom features for their needs.
Ecommerce businesses and internet shops.
Marketers who want to automate their customer journeys.
Advantages and Cons
Landing webpage builder
Effortless to use
Responsive customer support
Somewhat limited Selection of available templates
Some customers report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page founder
Autoresponder campaign creator
SMS campaign founder
research and polling tools for message recipients
Predictive delivery of messages
Thorough reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Choose ActiveTrail
No one would indicate operating ad Campaigns exclusively by email these days, particularly with virtually everyone carrying out a smart phone together at almost all times. The ActiveTrail SMS advertising platform brings your messaging to SMS, targeting your contacts with quick, immediate notes.
With ActiveTrail you can create Online surveys for your customers to give you feedback, assisting you to develop superior campaigns. It’s also good at incorporating other programs into your messaging, including PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is easy for novices with no programming experience to browse.
Setting up triggered mails is a Fantastic way to ensure automatic interaction with customers anytime they leave a message list, helping you follow-up and maintain your contact base.
ActiveTrail’s sign-up forms are Simple to create and can be incorporated in numerous manners in your newsletters and email. Just like virtually everything else on ActiveTrail, the forms are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has used a easy site builder. It allows you to easily import your contacts enter them manually, and walks you through each process. When you hit on”create an email” you receive 5 options — routine email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one which is sent when a person unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of options. Here you are able to upload images and make a gallery on your account that you readily pull images from later on. Marketing For Software Companies
The sending options are easy to Arrange according to contact lists that you can upgrade at will. This permits you to make multiple versions of a targeted effort for multiple lists of individuals with different traits and interests, which you can monitor through ActiveTrail’s analytics system.
This Exact Same simplicity of use applies to Creating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a relatively sizable collection, there isn’t much variety, especially not compared to site builder websites that provide hundreds, even thousands of possible templates.
Nonetheless, there are a reasonable Number of options.
The platform allows you to save Your templates for after repeat use. The templates include sterile or quite threadbare ones to more vibrant and dynamic demonstrations. You will find templates suited for makeup companies looking to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and ones for households and holiday-goers.
The offerings seem to rely Somewhat heavily on stock photos and easy, even generic layouts, but each alternative is extremely customizable.
Helpful customer service is a Powerful quality of ActiveTrail–and no little thing when it comes to your business’s promotions. Queries delivered to ActiveTrail’s customer service representatives were answered efficiently. A customer service question sent via the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours while an email sent to the customer service email at the same time was also answered 4 hours afterwards.
Irrespective of the Subject at hand, The client service answers were kind, helpful, and asked for clarifications to ensure they could be of more help.
Nevertheless, in comparison to other tech Websites, ActiveTrail’s customer service might leave something to be wanted. There’s not any live chat window 24/7, 1-800 hotline to contact from the heat of the moment.
ActiveTrail’s predictive Shipping Is a great instrument for discovering when and how each and every contact reads emails, therefore you aren’t just carpet-bombing your contact list and hoping for the best. You can test out what works with a first campaign or two, and then use the machine to customize the messages for your customers.
Their autoresponder and event Mails take the brainwork from keeping up with clients’ birthdays, anniversaries, holidays and the like. The tripping emails also give users a way to reach out to clients if/when they choose to opt out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique business with a few of customers to contact, and large corporations who can scale up to massive plans. The user has the leeway to decide which plan works best for them.
The landing page founder is a Fantastic way to produce a distinctive promotional page for one-off events or revenue, and with the site’s poll and polling tools, message recipients possess the capacity to weigh in about what works and does not –and then integrate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their needs better. Marketing For Software Companies
Designing and publishing a survey is an easy and straightforward process. Pick the query types and fill in the details. ActiveTrail takes care of everything else. You can integrate your polls in to your automation workflows.
Choose between open ended, single, multi-select and private info questions. In addition, select private information, a matrix of choice and Net Promoter Score (NPS) that provides you an overall indicator of customer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing tools. Begin by selecting from among those well-designed pre-made templates categorized with purpose and context, such as fresh tech merchandise, restaurant promotion or holiday advertisement.
At this stage, half of the work has been done for you. All you Have to do is edit the text and graphics to suit your organization.
Users can add pre-defined’blocks’ which are basically micro-templates Such as blocks of text, images, sign-up types, and even buttons and widgets for Facebook and Paypal. Embedding those micro-templates is only a case of dragging and dropping them in your creations. Save cubes as a template for later use.
ActiveTrail has an exhaustive list of all integrations that greatly enhances The utility of the service. Here are some of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your site, which automatically adds customers to the ActiveTrail recipient list, finally raising the size and efficacy of your email marketing campaigns.
· SalesForce — Synchronize your client list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information that will otherwise be tricky to discover, like the number of contacts opening your mails, their demographics or the proportion of contacts making a buy.
· Facebook Lead Ads — Email contacts that have completed a Facebook registration type. In addition, incorporate social networking cubes into your landing pages.
Additional integrations comprise Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, providing you Another avenue for communication subscribers. This is particularly important with the ubiquity of mobile phone usage.
Contacting users via text is a cheap and simple process, and similar to Establishing an email marketing campaign. There is added functionality to program the when you want to send the SMS campaign, making sure it reaches your clients at the best time.
ActiveTrail offers a Considerable number of solutions for marketing Automation, making sure you engage with clients on a personal level, while also freeing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a touch celebrating their birthday, a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation entirely from scratch. Marketing For Software Companies
Every automation process has a start and end, but in between, pick As many or as little actions as required. You can do just about anything; for instance, make an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email could be sent that reminds contacts to buy goods that they have in their own basket.
Several advanced functions Makes your life easier when importing data.
Among the very useful is the’Update existing contacts’ checkbox that Mitigates the risk of creating duplicate contacts, but it readily enables you to upgrade existing contact info without having to edit and find individual contacts.
Another Superb source for touch import direction is the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts were added, updated, deleted, as well as how many errors there were during the importation process.
Errors rows and wrong formatting are flagged up giving you the Opportunity to quickly fix the matter.
Advantages of ActiveTrail
The interface is straightforward and clutter free, which makes navigation A breeze. The dash features four big widgets for email, contacts, landing pages and reports, all which are obviously segmented.
The editing interface is unexpectedly user-friendly since it comprises of an Instinctive visual pipeline that designed with brevity in mind.
You are never more than 2-3 clicks away from adding another step to your Automation process, and you don’t ever need to trawl through pages of options searching for the proper action, making it suitable for those new to marketing automation.
Everything about the interface is logically placed and arranged, Ultimately meaning you create complex and dynamic automation without any training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto in your leisure. The non-restrictive design allows you to organize your automation in such a manner so you know it.
Bunch of useful templates
The service includes email templates for newsletters and emails that Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in just a couple of clicks.
No technical knowledge required
Users do not need technical knowledge of HTML, CSS or graphic design in Order to use ActiveTrail, even though it’s always an edge, as always.
But even the least tech-savvy user can use the applications easily, Ensuring you won’t need to employ extra staff or spend some time training your current workforce.
ActiveTrail Provides a transparent pricing tier where every single Functionality can be found across each and every tier. Users don’t need to worry about not obtaining key attributes for choosing a more affordable price plan.
The pricing is based on the number of contacts the Company wants to Contact, beginning at $7 for up to 500 contacts. Marketing For Software Companies
The email and SMS bundles have their own different pricing versions. These are one off payments where consumers get a fixed quantity of emails or SMS to send to get a set cost, which is useful for companies looking to do a single email or SMS burst. For mails, the starting price point is $25 to get 1000 emails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email marketing Service excellent for small, medium and massive businesses.
This software solution knocks down the challenges inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a couple of clicks. Additionally, make use of advanced solutions, such as polls, landing pages, A/B testing and analytics.
Total, ActiveTrail helps boost psychological bonds with existing and Prospective customers, which is very important to business seeking to construct their client base and expand the range of their own brand. With low costs and high usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to subscribe to ActiveTrail today.