Why Go With ActiveTrail Marketing Software Platforms
ActiveTrail.com doesn’t require Any sort of marketing or tech experience, and even a first-time consumer can walk through the dash and construct messages on easy, elegant templates. ActiveTrail is a good alternative if you’re looking to initiate a message campaign but you are concerned your mails will go to the spam folder or just will not get read. The predictive delivery collects data on who opened the emails and if, and enables you adjust accordingly, so that messages delivered to your contacts go out in the right time of day when they’re most-likely to get opened. Marketing Software Platforms
The platform also allows you to Heavily personalize the messages so that they don’t come off as form letters or spam, and contains detailed reports and analysis on your messages. The autoresponder can help you schedule future messages to contacts (such as birthdays and the like), helping you keep up with the sort of personal interactions that are so crucial for a business. ActiveTrail.com offers a free 30-day trial, so there is little to lose by taking it for a test run.
Small and medium size companies, who are looking for one marketing package which includes email, SMS, automations, popups and landing pages.
Digital services which manage many accounts, and searching for custom features for their needs.
Ecommerce businesses and internet stores.
Marketers who wish to automate their customer travels.
Advantages and Cons
Landing page builder
Easy to use
Responsive customer support
Somewhat limited collection of accessible templates
Some users report slow loading times
What It Offers
Easy-to-use newsletter and email editor
Competitive pricing plans
Landing page creator
Autoresponder campaign creator
SMS campaign creator
Survey and polling tools for message recipients
Predictive delivery of messages
Detailed reports and analytics
Strong customer support
Compliant with junk regulations
More Reasons to Select ActiveTrail
Nobody would indicate working ad Campaigns solely by email nowadays, especially with virtually everyone carrying out a smart phone with them at almost all times. The ActiveTrail SMS marketing platform brings your messaging to SMS, targeting your contacts with fast, immediate notes.
Together with ActiveTrail you can make Online surveys to your clients to give you feedback, helping you develop superior campaigns. It is also effective at incorporating other applications into your messaging, such as PayPal, WordPress and Salesforce.
The landing page builder is Optimized for mobile users and is simple for novices with no programming experience to browse.
Setting up triggered mails is a Great way to ensure automatic interaction with customers whenever they leave a message listing, helping you follow along with maintain your contact base.
ActiveTrail’s sign-up forms are Easy to create and can be integrated in multiple ways on your newsletters and email. Just like virtually everything else on ActiveTrail, the types are highly customizable.
Ease of Use
The ActiveTrail interface is Easy-to-use and ought to be somewhat familiar to anybody who has employed a simple site builder. It enables you to easily export your contacts enter them manually, and walks you through every procedure. When you hit “make an email” you get 5 options — regular email (either with a template or your own HTML code), A/B split email (make two versions and see which works best), on event email (an email to be delivered to the individual automatically on certain dates — such as a birthday), triggered email (one that is sent when someone unsubscribes or subscribes), and RSS email (an email which will be sent automatically based on an RSS feed).
After clicking on your selection, Template heaps with an easily customizable box of alternatives. Here you are able to upload images and make a gallery in your account that you easily pull pictures from in the future. Marketing Software Platforms
The sending alternatives are easy to Arrange according to contact lists that you can update at will. This permits you to make multiple variations of a targeted campaign for multiple lists of individuals with different traits and interests, which you may monitor through ActiveTrail’s analytics system.
The Exact Same ease of use applies to Generating landing pages and SMS campaigns.
ActiveTrail now offers 30 Templates for newsletters and 25 for landing pages. While that is a rather sizable collection, there isn’t much selection, especially not compared to website builder sites that offer hundreds, even thousands of potential templates.
Nonetheless, there are a fair Number of choices.
The platform Permits You to save Your templates for later repeat use. The templates range from blank or quite threadbare ones into more vibrant and lively presentations. You will find templates suited for cosmetics companies appearing to highlight deals, car dealers, holiday-themed Christmas templates, food and dining-themed templates, and people for families and holiday-goers.
The offerings Appear to rely Somewhat heavily on stock photos and easy, even generic designs, but every option is extremely customizable.
Helpful customer service is a Strong feature of ActiveTrail–and no little thing in regards to your company’s promotions. Queries sent to ActiveTrail’s customer service representatives were answered effectively. A customer support query sent through the site’s contact form at 9pm on a Saturday night (CST) was replied 4 hours later, while an email sent to the customer service email at the exact same period was also answered 4 hours later.
Regardless of the topic at hand, The customer service responses were kind, helpful, and asked for clarifications to ensure they are of more assistance.
That said, compared to other technology Sites, ActiveTrail’s customer support may leave something to be wanted. There is not any live chat window 24/7, 1-800 hotline to contact in the warmth of the moment.
ActiveTrail’s predictive delivery Is an effective tool for determining when and how each contact reads emails, so you aren’t just carpet-bombing your contact list and hoping for the best. You are able to test out what works with a first campaign or two and use the machine to customize the messages for your clients.
Their autoresponder and occasion Emails take the brainwork out of keeping up with customers’ birthdays, anniversaries, holidays and the like. The triggering emails also give customers a way to reach out to customers if/when they choose to go out.
ActiveTrail’s competitive pricing Plans are well-suited equally to small boutique businesses with a few of clients to contact, and massive corporations that can scale to enormous plans. The consumer has the leeway to decide which plan works best for them.
The landing page founder is a Great way to create a special promotional site to get one-off events or revenue, and with the site’s poll and polling tools, message recipients have the capacity to weigh in about what works and doesn’t–and then incorporate that data from future campaigns.
With ActiveTrail’s survey solutions you can learn a Whole Lot about your End-users and their demographics, finally taking a few of the guesswork out and giving you the confidence to serve their own needs better. Marketing Software Platforms
Designing and publishing a questionnaire is an easy and straightforward procedure. Pick the query types and fill in the particulars. ActiveTrail manages everything else. You are able to incorporate your polls into your automation workflows.
Pick between open-ended, single, multi-select and personal info questions. Additionally, select personal information, a matrix of selection and Net Promoter Score (NPS) that gives you an overall indicator of consumer satisfaction.
ActiveTrail sets itself apart with easy-to-use powerful editing programs. Start by picking from among the well-designed pre-made templates categorized by purpose and context, such as new technology product, restaurant advertising or holiday advertising.
At this stage, half of the work has been done for you. All you Need to do is edit the text and images to suit your organization.
Users can add pre-defined’blocks’ that are basically micro-templates Like blocks of text, pictures, sign-up types, and even widgets and buttons for Facebook and Paypal. Embedding these micro-templates is only a case of dragging and dropping them into your creations. Save blocks as a template for later usage.
ActiveTrail has an exhaustive list of integrations that significantly enhances The usefulness of this ceremony. Here are a Few of the most Frequent integrations:
· WordPress — Insert an ActiveTrail registration form into your blog, which adds users to the ActiveTrail recipient listing, ultimately increasing the size and efficiency of your email marketing campaigns.
· SalesForce — Synchronize your customer list, giving you easy access to a Salesforce contacts within ActiveTrail.
· Google Analytics — Ascertain information which will otherwise be difficult to discover, like the amount of contacts opening your emails, their demographics or the proportion of contacts creating a purchase.
· Facebook Lead Ads — Mail contacts which have completed a Facebook registration form. Additionally, incorporate social network blocks to your landing pages.
Other integrations include Cashcow, Optimove, Personalics, Excel and many CRM platforms.
With ActiveTrail, you are able to send text messages to contacts, giving you Another avenue for communication subscribers. This is very important with the ubiquity of cell phone usage.
Contacting users via text is a cheap and simple process, and much like Establishing an email marketing campaign. There is the added functionality to schedule the when you would like to send the SMS campaign, making sure it reaches your customers at the most optimal time.
ActiveTrail offers a substantial variety of options for marketing Automation, ensuring you engage with customers on a personal level, while also preventing yourself from repetitive actions.
ActiveTrail includes nine templates to account for the most common Triggers you might want to send an email for, such as a contact unsubscribing, a contact celebrating their birthday, either a touch or clicking on a hyperlink.
Every template is fully customizable, and you can create your own Automation completely from scratch. Marketing Software Platforms
Every automation process has a beginning and end, but in between, pick As many or as little actions as required. You can do just about whatever; for instance, create an automation to send subscribers an email in their birthdays, then after a timed delay of your choice, another email may be sent which reminds contacts to buy products they have in their own basket.
Several innovative functions Makes your life easier when importing data.
Among the most useful is the’Update existing contacts’ checkbox which Mitigates the danger of creating duplicate contacts, but it readily lets you update existing contact information without needing to edit and find individual contacts.
Another Superb source for touch import management is the import Background section, which gives you an overview of imported contacts. From here, ascertain how many contacts were inserted, deleted, updated, and even how many mistakes there were throughout the importation process.
Errors rows and incorrect formatting are flagged up providing you the Opportunity to quickly repair the matter.
Benefits of ActiveTrail
The interface is simple and clutter free, That Makes navigation A breeze. The dashboard features four large widgets for email, contacts, landing pages and reports, all which are clearly segmented.
The editing interface is unexpectedly user-friendly since it consists of an Instinctive visual pipeline that designed with brevity in your mind.
You’re never more than 2-3 clicks away from adding a second step to your Automation process, and you never have to trawl through pages of options looking for the appropriate action, making it appropriate for all those new to marketing automation.
Everything about the interface is logically placed and organized, Ultimately which means you create complex and lively automation with no training.
The free-form interactive whiteboard lets you drag-and-drop actions Onto at your leisure. The non-restrictive layout allows you to organize your automation in such a way so you understand it.
Bunch of useful templates
The service includes email templates for newsletters and emails which Are readily customisable with drag and drop functionality.
This gives you the opportunity to make professional looking email, Newsletter and SMS campaigns in only a couple of clicks.
No technical knowledge required
Users do not need practical knowledge of HTML, CSS or graphic design in Order to utilize ActiveTrail, even though it’s always an edge, as always.
However, the least tech-savvy user can use the applications easily, Selecting you won’t have to hire additional staff or spend time training your existing workforce.
ActiveTrail offers a transparent pricing tier where every single Performance is available across every single tier. Users do not have to worry about not accessing key features for picking a more affordable price program.
The pricing depends upon the Amount of contacts that the Company wants to Contact, starting at $7 for up to 500 contacts. Marketing Software Platforms
The email and SMS packages have their own independent pricing versions. These are one off payments where consumers get a set amount of mails or SMS to send to get a set cost, which is beneficial for businesses looking to do just one email or SMS blast. For emails, the starting price point is $25 for 1000 mails. For SMS, the starting price point is $41 to get 500 SMS’.
ActiveTrail is a full-featured,versatile cloud-based email Advertising Service excellent for small, medium and large companies.
This program solution knocks down the hurdles inherent with advertising. Create professional-looking email and SMS campaigns, cheaply, with just a few clicks. Additionally, make use of more advanced solutions, such as polls, landing pages, A/B analytics and testing.
Overall, ActiveTrail helps foster psychological bonds with present and Prospective clients, which is important for company seeking to construct their customer base and expand the reach of their brand. With low costs and higher usability, ActiveTrail is a fantastic choice for marketing campaigns.
Click here to sign up for ActiveTrail today.